Martec Insights Blog - Market Research News and Trends

Uncategorized

Martec to Award $40,000 in Project Fees to Celebrate its 40th Anniversary

To celebrate its 40th year as a leading provider of market research and consulting services, The Martec Group will award complimentary research valued up to $40,000 to one new client! The winner will be selected from those who enter the random drawing at the upcoming Quirk’s New York event, held July 23rd through 25th at the Javits Center in New York City.

The Martec Group July 10, 2025

Private Equity

Customizing Commercial Due Diligence to Align with Target and Market-Specific Objectives

Tailoring the Commercial Due Diligence process to the specific nuances of a target and its market ensures that investors gain a truly comprehensive and actionable understanding.

Josh Emington June 9, 2025

Uncategorized

Unlocking the Power of Lifetime Value Analysis to Drive Profitability

Lifetime Value Analysis is a powerful tool that elevates your revenue projections and planning processes by quantifying the long-term value of your customers.

Ken Donaven June 3, 2025

Private Equity

What’s in Traditional Commercial Due Diligence: The Five Pillars

Commercial Due Diligence (CDD) isn’t just a box to check in the private equity dealflow process—it’s one of the most decisive steps in shaping conviction around a deal. This article outlines what’s inside the envelope of a standard CDD engagement, when it happens, and how we structure our work at Martec around five core pillars.

Josh Emington May 28, 2025

News

Martec Partner Ken Donaven Interviewed for Martech Edge

Martec Partner Ken Donaven was recently interviewed by Martech Edge Magazine, a “digital publication that covers anything and everything that happens at the crossroad of marketing and technology.”

The Martec Group May 27, 2025

News

Martec Celebrates its 40th Anniversary

Celebrating four decades in business, today with nearly 30 employees and more than 7,000 successful projects completed, The Martec Group is recognized as an innovative firm big enough to take on significant challenges, while remaining small enough so that each project receives senior-leadership oversight and execution.

The Martec Group May 19, 2025

Private Equity

Clarity Counts: Deal-Making Hypotheses

When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target.

Josh Emington April 28, 2025

B2B

Case Study: Driving Strategic Growth Through Voice-of-Customer Insights

By leveraging a robust Voice of Customer research approach, the manufacturer aimed to optimize its distribution strategies and better align its offerings with the needs and preferences of its end-user customers—driving a+10% growth gap between its distributors and the overall market.

Ken Donaven and Chelsea May April 23, 2025

B2B

Apostle Analysis: How to Identify and Augment Your Brand’s Most Loyal Fans

Apostle Analysis is a model that categorizes customers based on their likelihood to repurchase and their overall satisfaction with a brand. By using a structured framework, businesses can pinpoint their most valuable customers and identify at-risk segments.

Ken Donaven March 31, 2025

News

The Martec Group Promotes Ken Donaven to Partner

The Martec Group is pleased to announce the promotion of Senior Director Ken Donaven to Partner, effective March 15, 2025.

The Martec Group March 24, 2025

B2B

Brand Research 101: Following the Funnel

While the idea of a brand funnel is straightforward, proper deployment is crucial for ongoing brand tracking, development, and action.

Ken Donaven February 18, 2025

News

Martec Recognized as One of “Top 8 Segmentation Research Companies” by Quirk’s Magazine

The Martec Group is proud to be recognized as one of the “Top 8 Segmentation Research Companies” in Quirk’s 2025 Marketing Research Review edition.

Tom Nixon February 13, 2025

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All Posts

Martec to Award $40,000 in Project Fees to Celebrate its 40th Anniversary

Customizing Commercial Due Diligence to Align with Target and Market-Specific Objectives

Unlocking the Power of Lifetime Value Analysis to Drive Profitability

What’s in Traditional Commercial Due Diligence: The Five Pillars

Martec Partner Ken Donaven Interviewed for Martech Edge

Martec Celebrates its 40th Anniversary

Clarity Counts: Deal-Making Hypotheses

Case Study: Driving Strategic Growth Through Voice-of-Customer Insights

Apostle Analysis: How to Identify and Augment Your Brand’s Most Loyal Fans

The Martec Group Promotes Ken Donaven to Partner

Brand Research 101: Following the Funnel

Martec Recognized as One of “Top 8 Segmentation Research Companies” by Quirk’s Magazine

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