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market researchers reviewing artificial intelligence output
Emotion Intelligence

What Role Should Artificial Intelligence Play in Market Research?

By Allie Holmes and John Lorinskas “How AI Will Reinvent the Market Research Industry” “Advances in AI are changing the way brands gather and activate consumer insights.” “How Artificial Intelligence Is Democratizing Market Research” It seems everywhere you look these days, experts are weighing in on the impact artificial intelligence will have on industries far

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The Martec Group May 18, 2023
humans experiencing human emotions
Customer Experience

Customer Experience: Humans Experiencing Human Emotions & Making Moments to Remember

By Emily Bielak Customer experience (CX) has been described as everything from “the new marketing” to “the lifeline” of a brand’s product or service, as the concept continues to evolve and be more closely scrutinized. The CX Professionals Association (CXPA) defines CX as, “the perception that customers have of an organization—one that is formed based

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Emily Bielak May 11, 2023
Key Takeaways from Quirk's Chicago Event 2023
Methodologies

Key Takeaways from Quirk’s Chicago Event 2023

By Allie Holmes I recently attended the Quirk’s Chicago Event 2023, one of the premier industry conferences for marketing research and insights professionals, and one recurring theme in particular struck a chord for me. While the event was full of interesting and educational sessions, as is typical, the discussions around the importance and emergence of

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Allie Holmes May 5, 2023
­Understanding Customer Purchase Drivers
Automotive & Transportation

Understanding Customer Purchase Drivers

Learn how to determine what’s truly important to customers. By Ken Donaven As in virtually any industry these days, employee migration and job turnover are bringing some fresh faces to the realm of Customer Insights. This talent turnover serves as a good reminder to revisit and reinforce some of the basic “blocking and tackling” that

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Ken Donaven April 13, 2023
Discover how applying Emotion Intelligence can help you understand your brand’s Emotional Value through the power of market research.
Emotion Intelligence

How to Understand Your Brand’s “Emotional Value”

By Chuck Bean Do you know your brand’s “emotional value?” It’s understandable if the answer is no. Most brands don’t. Yet while understandable, it’s no longer a safe position to make assumptions about your brand’s emotional value, especially as it relates to your competition’s.  Even teams who can articulate language that can be descriptive of

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Chuck Bean March 21, 2023
Predictive Path to Purchase studies and methodologies for customer purchase decisions
Methodologies

Predicting the Path Most Taken

By Chelsea May Companies that embark on Predictive Path to Purchase studies often report some combination of increased confidence in their existing marketing strategies coupled with valuable, previously unconsidered insights that become extremely beneficial competitive advantages. For an in-depth explanation of why Predictive Path to Purchase studies are so important in the modern media landscape,

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Chelsea May March 13, 2023
Predictive Path to Purchase part 1
Methodologies

How to Apply ‘Predictive Path to Purchase’ to Better Understand Customer Behavior

By Chelsea May The notion of a “customer journey” has long been studied and valued by researchers, marketers, and brands. How a given customer arrived at one’s proverbial doorstep provides valuable intelligence as to how that company might attract more, similar customers. Insights gleaned from understanding that journey can be applied to inform advertising budgets,

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Chelsea May March 13, 2023
emotion intelligence customer journey dry cleaning business
Emotion Intelligence

How Emotion Intelligence Can Enhance the Customer Journey and Drive Business

By Emily Bielak Purchases are emotional events. Even those purchases one might describe as “mundane,” “everyday” or “commodity” are in some part driven by emotions. How do we know? For one, purchases are made by human beings, and we humans are very emotional beings. Secondly, we can track, document and study the emotions that a

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Emily Bielak March 6, 2023
major TMRE keynote takeaways from Stan Sthanunathan
Customer Experience

Keynote Takeaways from a “Chief Provocateur” at TMRE

By Barbara Clark I referenced in a prior article encapsulating my broad takeaways from the The Market Research Event 2022 (TMRE) how impressed I was with the event’s keynote address by Stan Sthanunathan, who served as Executive Vice President of Consumer & Market Insights with Unilever. I felt the content was worthy of a separate

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Barbara Clark February 15, 2023
pyramids insightful CX takeaways from TMRE
Customer Experience

Three Insightful CX Takeaways from TMRE

By Barbara Clark Perhaps the market research industry’s marquee event of the year, The Market Research Event (TMRE), in 2022 did not disappoint in its promise to “advance the insights practice and drive bottom-line impact with insights.” The event featured six compelling content “streams.” The stream that I gravitated toward, given Martec’s considerable experience in

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Barbara Clark January 10, 2023
sound waves and the global acoustic insulation market
Automotive & Transportation

Global Acoustic Insulation Market Growth

By Rick Claar, President Originally posted on oceanexchange.org I recently attended the annual Ocean Exchange event and came away with quite a few “a-ha” moments. What I was struck by in particular was that, going in, I expected to learn about all sorts of innovations and advancements in technology and methodologies to protect and preserve our oceans.

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Richard Claar December 20, 2022

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