Insights

Emily Bielak Invited on Podcast to Offer Customer Experience Insights

Customer Experience & Journey Mapping, Emotion Intelligence, Segmentation & Persona Development, Voice of Customer

Martec Director Emily Bielak was recently invited onto the Bullhorns and Bullseyes Podcast to share how brands can learn, understand, and leverage the emotional drivers that decide customer preference, convert customers into advocates, and elevate advocates to "apostles."

REWATCH: “Knowing Where to Play (And What it Takes to Win)”

Market Sizing & Opportunity Assessment

Watch the replay of our recent learning workshop, “Knowing Where to Play (And What it Takes to Win)” and download the presentation with our 96-page playbook available to anyone who registered to attend.

When the Market Doesn’t Exist Yet: How to Size What You Can’t See

Market Sizing & Opportunity Assessment, Automotive & Mobility, Building & Construction, Chemicals

A framework for B2B operators and investment teams navigating categories, channels, and applications with no established data trail: Two recent projects that illustrate both the challenge and an approach that required us to build a market that had no clean precedent or available data set to rely on.

Martec Partner Invited on DeskTalks Podcast to Talk VOC

Segmentation & Persona Development, Voice of Customer

Martec Partner Josh Emington recently joined the DeskTalks podcast to cover everything from data overload to the "research graveyard" to what separates organizations that truly embed VOC into strategy from those that merely collect feedback and file it away.

Your Market Size Estimate Is Probably Wrong. (And Here’s Why That’s a Problem.)

The problem isn't that companies lack a market size estimate. It's that most have exactly one — a single number, from a single source, validated by nothing but the authority of whoever published the research report. That is not a TAM. That is a placeholder dressed up as a fact.

WEBINAR: “Knowing Where to Play (And What it Takes to Win),” a Live Market Sizing Learning Workshop

Market Sizing & Opportunity Assessment, Private Equity

Join us for a live learning session, “Knowing Where to Play (And What it Takes to Win),” on Thursday, May 14th at 11 a.m. EDT. Register to attend here and download a preview of the session’s study guide, a 96-page playbook available to anyone who registers to attend.

The Feedback Loop is the New Alpha

Customer Experience & Journey Mapping, Innovation Research, Automotive & Mobility, Consumer & B2B2C, Food & Beverage

There is a quiet arms race happening in product development right now, and it has nothing to do with who has the best model, the biggest engineering team, or the most advanced tech stack. The teams pulling ahead, the ones building products that customers actually love, are winning on something deceptively simple: the speed and frequency of their user feedback cycles.

The Impact of AI on Commercial Due Diligence

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Private Equity

This latest installment in our series on CDD is about drawing the line clearly: where AI accelerates CDD, where it creates risk, and where the frontier is heading. Because the firms that get this right will have a genuine edge. And the firms that outsource diligence to a chatbot will learn the hard way that LLMs (Large Language Models) don't have deal judgment, real-time human input from primary research, or accountability to a consultant who is proud to stand behind their conclusions, recommendations, predictions, and advice.

Building for a Leaner Crew: What the Labor Shortage Demands from Product Innovation

Market Sizing & Opportunity Assessment, Pricing Research, Strategic Planning, Building & Construction

The construction industry's workforce gap is accelerating a new era of product development. Here's how manufacturers can get ahead of it: What the labor shortage demands from product innovation...

COMING SOON: “Knowing Where to Play (And What it Takes to Win),” a Live Webinar and Learning Workshop

Market Sizing & Opportunity Assessment

Our live learning session, “Knowing Where to Play (And What it Takes to Win),” will be announced soon. Join the waitlist below to reserve your spot or to receive updates when details are announced. Looking for a sneak peek? Download a preview of the session’s study guide, which will be a 96-page playbook available to anyone who registers to attend.

Competitive Intelligence in Commercial Due Diligence

Commercial Due Diligence, Competitive Intelligence, Private Equity

Competitive analysis, benchmarking, and positioning are critical building blocks underpinning effective commercial due diligence. Without the context of other players' share, growth trajectories, capabilities/resources, intellectual property, and go-to-market strategies, growth estimates and feasibility assessments are likely inaccurate. Simply put: you cannot understand a company without understanding the field on which it plays.

Winning in Export Markets Requires More Than Showing Up

Market Sizing & Opportunity Assessment, Food & Beverage

One of the most persistent gaps in export promotion is the distance between how boards think about their markets and how buyers in those markets actually make purchasing decisions. That means that a market can look highly promising from a strategic planning perspective while presenting significant friction at the transactional level, friction that determines whether a first order becomes a second one.

The Workforce Crisis Is a Product Problem. And Manufacturers Are Missing It.

Brand Research, Market Sizing & Opportunity Assessment, Building & Construction

When manufacturers understand the true economic value their products deliver in a labor-constrained environment, they gain a powerful foundation for pricing strategy, product development, and sales messaging.

Post-Close Value Creation: Why the Real Work Starts After the Deal Closes

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Strategic Planning, Private Equity

The highest-performing PE teams don’t treat value creation as a separate phase from diligence. They connect them. They use diligence not just to decide whether to buy, but to build the first actionable roadmap for what to do once they own. Post-close is where the investment thesis either becomes a repeatable plan or gets buried in PowerPoint promises.

The Anatomy of a Defensible Agricultural Export Market

Market Sizing & Opportunity Assessment, Food & Beverage

One of the most valuable (and often most uncomfortable) steps in market assessment is a candid evaluation of where U.S. supply holds real advantage. In U.S. agricultural markets, these perceived advantages are meaningful differentiators. In others, they are simply expected. Identifying and validating these opportunities requires a willingness to look beyond conventional rankings—and an analytical approach that can distinguish emerging viability from speculative potential.