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Martec to Award $40,000 in Project Fees to Celebrate its 40th Anniversary

To celebrate its 40th year as a leading provider of market research and consulting services, The Martec Group will award complimentary research valued up to $40,000 to one new client!  The winner will be selected from those who enter the random drawing at the upcoming Quirk’s New York event, held July 23rd through 25th at the Javits Center in New York City. 

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Private Equity

What’s in Traditional Commercial Due Diligence: The Five Pillars

Commercial Due Diligence (CDD) isn’t just a box to check in the private equity dealflow process—it’s one of the most decisive steps in shaping conviction around a deal. This article outlines what’s inside the envelope of a standard CDD engagement, when it happens, and how we structure our work at Martec around five core pillars.

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News

Martec Celebrates its 40th Anniversary

Celebrating four decades in business, today with nearly 30 employees and more than 7,000 successful projects completed, The Martec Group is recognized as an innovative firm big enough to take on significant challenges, while remaining small enough so that each project receives senior-leadership oversight and execution.

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Private Equity

Clarity Counts: Deal-Making Hypotheses

When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target. 

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