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Category: Automotive + Transportation

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In a Tariff Environment, Finding and Protecting Margin Isn’t Optional

Ken Donaven September 16, 2026

At first glance, pricing in a tariff environment appears straightforward. Input costs rise by 20%, prices rise by 20%, and margins are preserved. The logic is simple and often serves as the foundation for internal pricing discussions. The problem is that customers do not make purchasing decisions based on your cost structure. They make purchasing decisions based on the value they receive and the alternatives available to them.

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From Signals to Strategy: A Case Study in Extracting Deep Insights from Difficult-to-Reach Audiences

Keith Miller June 4, 2026

As outlined in their recently released Voice of Experience Innovators: Mobility 2026 report, the automotive industry is undergoing a fundamental shift, where “software now defines competitive advantage” and brands that align data, architecture, and experience will control long-term value.

Understanding how leaders are responding to that shift—across regions, business models, and organizational roles—was the core objective.

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The Feedback Loop is the New Alpha

Josh Emington April 10, 2026

There is a quiet arms race happening in product development right now, and it has nothing to do with who has the best model, the biggest engineering team, or the most advanced tech stack. The teams pulling ahead, the ones building products that customers actually love, are winning on something deceptively simple: the speed and frequency of their user feedback cycles.

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How Supply Chain Diversification Is Evolving into Regional Resilience

John Lorinskas January 7, 2026

Martec’s research over dozens of post-pandemic projects confirms what many global analysts have observed: firms that weathered disruption most effectively were those that had already built structural redundancy—dual sourcing and diversified supplier bases.  Many also furthered these defenses by reversing the decades old trend of global centralization in logistics, and adopting instead greater regionalization of their manufacturing supply chains.

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Navigating the Road Ahead

Keith Miller October 20, 2025

Is Level 3 autonomy—the next evolutionary step—truly needed? Or have consumers and the market already found their equilibrium at Level 2/2+?

This is where strategic market research and consulting come into play. By combining consumer insight with technical and business analysis, OEMs and suppliers can make evidence-based decisions about where to focus their investments.

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