Category: Automotive & Transportation
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There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.
How to Gain Market, Competitor and Customer Intelligence When Bringing the Supply Chain Closer to Home By Rick Claar, President, The Martec Group Who says you can’t go home again? Reversing a trend that dates back to the 1960s, suddenly a global pandemic, supply chain disruptions, unrest in Ukraine, and proliferating cyber crime have many
As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future.
Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.
Learn how to determine what’s truly important to customers. By Ken Donaven As in virtually any industry these days, employee migration and job turnover are bringing some fresh faces to the realm of Customer Insights. This talent turnover serves as a good reminder to revisit and reinforce some of the basic “blocking and tackling” that
By Rick Claar, President Originally posted on oceanexchange.org I recently attended the annual Ocean Exchange event and came away with quite a few “a-ha” moments. What I was struck by in particular was that, going in, I expected to learn about all sorts of innovations and advancements in technology and methodologies to protect and preserve our oceans.