Winning in Export Markets Requires More Than Showing Up

Bill Lucken March 23, 2026

One of the most persistent gaps in export promotion is the distance between how boards think about their markets and how buyers in those markets actually make purchasing decisions.

That means that a market can look highly promising from a strategic planning perspective while presenting significant friction at the transactional level, friction that determines whether a first order becomes a second one.

Export Growth in Agricultural Commodities Will Require More Than Mere Market “Access”

Bill Lucken February 19, 2026

Export growth remains essential to the long-term health of U.S. agriculture. But in an increasingly competitive and uneven global environment, success depends less on how many markets are pursued and more on how deliberately those markets are chosen.

How Supply Chain Diversification Is Evolving into Regional Resilience

John Lorinskas January 7, 2026

Martec’s research over dozens of post-pandemic projects confirms what many global analysts have observed: firms that weathered disruption most effectively were those that had already built structural redundancy—dual sourcing and diversified supplier bases. Many also furthered these defenses by reversing the decades old trend of global centralization in logistics, and adopting instead greater regionalization of their manufacturing supply chains.

Navigating the Complexities of Reshoring

John Lorinskas December 12, 2024

While reshoring often presents opportunities for greater supply chain security, it requires a deeply granular approach to decision-making, accounting for regional nuances, industry-specific risks, and a shifting global landscape.

Qual >> Quant >> Qual

Chelsea May October 23, 2023

There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.

Reshoring With Confidence

Richard Claar October 2, 2023

How to Gain Market, Competitor and Customer Intelligence When Bringing the Supply Chain Closer to Home By Rick Claar, President, The Martec Group Who says

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