B2B Market Research Insights

Which Industries Will Be Impacted Most by the Evolution of Artificial Intelligence?

Tom Nixon September 5, 2023

As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future.

Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.

Plutchik's Wheel of Emotions emotion wheel market research emotion research

The Art and Science Behind Injecting Emotion into Business-to-Business Marketing

Chuck Bean July 26, 2023

One area of the marketing research discipline that cannot be emphasized enough is a certain power perhaps upstream of provocation, and that’s the power of emotions. We have studied the role emotions play in purchases of all kinds of purchases and strategic decisions — B2B and B2C alike — and the research shows that emotions are powerful drivers of action.

DEI Hiring Trends

Barb Lhota June 27, 2022

Moving the needle on diversity, equity, and inclusion (DEI) is a top concern for recruiting teams and employers. Regardless of industry or company size, human resources (HR) professionals should review and understand current DEI hiring trends. The Wave of 2020 2020 ignited a flood of initiatives for DEI, causing stakeholders to reflect on workplace equity

B2B Research: In a Digital World, How Do You Protect the Integrity of the Data Set?

Chuck Bean May 5, 2022

By Chuck Bean, Martec Partner/CMO B2B research is the process of gathering data on what consumers are looking for and what they need. This type of research can help you assess product pricing and fit, customer service expectations, brand perception, sales and marketing strategies, and more. Before in-depth or primary research can begin, you need

7 Top Trends in Business Strategy

Barb Lhota December 15, 2021

What is your 2022 business strategy? Much like 2020, this year has been a wild ride. We have seen Covid variants, a blazing-hot labor market, huge consumer demand, and supply chain delays and shortages. The end of the year signals budget time and the season to reassess upcoming trends, develop new goals, and find the

carbon insetting transportation and logistics

Carbon Insetting: Decreasing Supply Chain Emissions

Richard Claar December 7, 2021

Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for making their practices more sustainable? New research around carbon insetting suggests that achieving a “net zero” carbon footprint will require a unified front from all entities in a supply chain.

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Category: B2B

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