Category: B2B

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DEI Hiring Trends

Moving the needle on diversity, equity, and inclusion (DEI) is a top concern for recruiting teams and employers. Regardless of industry or company size, human resources (HR) professionals should review and understand current DEI hiring trends. The Wave of 2020 2020 ignited a flood of initiatives for DEI, causing stakeholders to reflect on workplace equity

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Top Trends in Business Strategy

7 Top Trends in Business Strategy

What is your 2022 business strategy? Much like 2020, this year has been a wild ride. We have seen Covid variants, a blazing-hot labor market, huge consumer demand, and supply chain delays and shortages. The end of the year signals budget time and the season to reassess upcoming trends, develop new goals, and find the

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carbon insetting transportation and logistics

Carbon Insetting: Decreasing Supply Chain Emissions

Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for making their practices more sustainable? New research around carbon insetting suggests that achieving a “net zero” carbon footprint will require a unified front from all entities in a supply chain.

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carbon neutral packaging

Carbon Neutral Packaging: Producer & Consumer Insights

What does it mean for a product to be carbon neutral? As the world shifts toward more sustainable practices, consumer insights can help promote adoption and feasibility. Within manufacturing, companies are realizing the positive optics of a low-carbon footprint and the consequences of high-volume carbon emissions. To help create a more sustainable product, carbon neutral

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How to Create Buyer Personas

How to Create & Use Marketing & Buyer Personas

Drive real results with target consumers by developing personas Personas are an excellent tool to help narrow in on target audiences and create a successful marketing campaign. Buyer personas – sometimes called marketing personas or customer personas – are detailed, fictional depictions of target consumers. Persona development often follows market segmentation (the process of dividing

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