Applying Minimax Thinking to Uncertain Pricing Decisions

Ken Donaven September 29, 2026

Many pricing decisions assume markets behave uniformly. In reality, customer responses frequently vary based on switching costs, competitive alternatives, technical requirements, contractual structures, and the ability to pass costs through. A customer with multiple qualified alternatives may react very differently than a customer operating within a highly specialized application.

The debate begins almost immediately.

Building for a Leaner Crew: What the Labor Shortage Demands from Product Innovation

Bill Lucken April 1, 2026

The construction industry’s workforce gap is accelerating a new era of product development. Here’s how manufacturers can get ahead of it: What the labor shortage demands from product innovation…

The Anatomy of a Defensible Agricultural Export Market

Bill Lucken March 9, 2026

One of the most valuable (and often most uncomfortable) steps in market assessment is a candid evaluation of where U.S. supply holds real advantage. In U.S. agricultural markets, these perceived advantages are meaningful differentiators. In others, they are simply expected.

Identifying and validating these opportunities requires a willingness to look beyond conventional rankings—and an analytical approach that can distinguish emerging viability from speculative potential.

The Hard-to-Reach Imperative

Bill Lucken March 4, 2026

In complex B2B markets, the individuals who hold the most meaningful insights are often the least accessible.

When researchers reach the right voices, even when doing so requires creativity, persistence, and unconventional approaches, the insights gained are often more nuanced, more grounded, and far more actionable.

Sentiment Analysis: Understanding the Emotional Drivers Behind Brand Affinity

Ken Donaven February 11, 2026

Sentiment Analysis goes beyond what customers think about a brand to uncover how they feel about it…and why those feelings matter. Understanding sentiment is not about replacing quantitative brand metrics; it is about interpreting those metrics more accurately and more deeply.

Case Study: Increasing Sales and Capturing Market Share

Ken Donaven January 12, 2026

Learn how an investment in market sizing research ultimately helped this manufacturer increase its sales and market share and drive additional shareholder value to the bottom line.

Emotion Intelligence

Product Intelligence

Pricing Intelligence

Customer Intelligence

Market Intelligence

Category: B2B

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