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Market Intelligence

Know your market with extreme confidence, whether existing, new, adjacent, or aspirational.

Featured

“Understanding Markets in Motion: Triangulated Market Sizing to Drive Where to Play” — A New eBook from The Martec Group

Market Sizing & Opportunity Assessment

Our newly released eBook, “Understanding Markets in Motion: Triangulated Market Sizing to Drive Where to Play,” provides a detailed overview of why leadership is embracing this methodology.

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Featured

WEBINAR: “Knowing Where to Play (And What it Takes to Win),” a Live Market Sizing Learning Workshop

Market Sizing & Opportunity Assessment, Private Equity

Join us for a live learning session, “Knowing Where to Play (And What it Takes to Win),” on Thursday, May 14th at 11 a.m. EDT. Register to attend here and download a preview of the session’s study guide, a 96-page playbook available to anyone who registers to attend.

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Featured

Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence Using Price-Value Mapping

Customer Experience & Journey Mapping, Pricing Research, Automotive & Mobility

Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?

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Featured

Case Study: Using Benefit-Value Analysis to Ascertain “Premium” Stature

Automotive & Mobility

Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.

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Featured

Proceed with Caution When Doing Market Size Analyses

Market Sizing & Opportunity Assessment

It’s not that we caution against including customer survey results in the overall mix of insights, per se. It’s that we urge against relying solely on customer surveys, which is a mistake we’ve seen some make over the years.

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41 Posts

REWATCH: “Knowing Where to Play (And What it Takes to Win)”

Market Sizing & Opportunity Assessment

Watch the replay of our recent learning workshop, “Knowing Where to Play (And What it Takes to Win)” and download the presentation with our 96-page playbook available to anyone who registered to attend.

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When the Market Doesn’t Exist Yet: How to Size What You Can’t See

Market Sizing & Opportunity Assessment, Automotive & Mobility, Building & Construction, Chemicals

A framework for B2B operators and investment teams navigating categories, channels, and applications with no established data trail: Two recent projects that illustrate both the challenge and an approach that required us to build a market that had no clean precedent or available data set to rely on.

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WEBINAR: “Knowing Where to Play (And What it Takes to Win),” a Live Market Sizing Learning Workshop

Market Sizing & Opportunity Assessment, Private Equity

Join us for a live learning session, “Knowing Where to Play (And What it Takes to Win),” on Thursday, May 14th at 11 a.m. EDT. Register to attend here and download a preview of the session’s study guide, a 96-page playbook available to anyone who registers to attend.

Read more

The Impact of AI on Commercial Due Diligence

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Private Equity

This latest installment in our series on CDD is about drawing the line clearly: where AI accelerates CDD, where it creates risk, and where the frontier is heading. Because the firms that get this right will have a genuine edge. And the firms that outsource diligence to a chatbot will learn the hard way that LLMs (Large Language Models) don't have deal judgment, real-time human input from primary research, or accountability to a consultant who is proud to stand behind their conclusions, recommendations, predictions, and advice.

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Building for a Leaner Crew: What the Labor Shortage Demands from Product Innovation

Market Sizing & Opportunity Assessment, Pricing Research, Strategic Planning, Building & Construction

The construction industry's workforce gap is accelerating a new era of product development. Here's how manufacturers can get ahead of it: What the labor shortage demands from product innovation...

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COMING SOON: “Knowing Where to Play (And What it Takes to Win),” a Live Webinar and Learning Workshop

Market Sizing & Opportunity Assessment

Our live learning session, “Knowing Where to Play (And What it Takes to Win),” will be announced soon. Join the waitlist below to reserve your spot or to receive updates when details are announced. Looking for a sneak peek? Download a preview of the session’s study guide, which will be a 96-page playbook available to anyone who registers to attend.

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Competitive Intelligence in Commercial Due Diligence

Commercial Due Diligence, Competitive Intelligence, Private Equity

Competitive analysis, benchmarking, and positioning are critical building blocks underpinning effective commercial due diligence. Without the context of other players' share, growth trajectories, capabilities/resources, intellectual property, and go-to-market strategies, growth estimates and feasibility assessments are likely inaccurate. Simply put: you cannot understand a company without understanding the field on which it plays.

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Winning in Export Markets Requires More Than Showing Up

Market Sizing & Opportunity Assessment, Food & Beverage

One of the most persistent gaps in export promotion is the distance between how boards think about their markets and how buyers in those markets actually make purchasing decisions. That means that a market can look highly promising from a strategic planning perspective while presenting significant friction at the transactional level, friction that determines whether a first order becomes a second one.

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The Workforce Crisis Is a Product Problem. And Manufacturers Are Missing It.

Brand Research, Market Sizing & Opportunity Assessment, Building & Construction

When manufacturers understand the true economic value their products deliver in a labor-constrained environment, they gain a powerful foundation for pricing strategy, product development, and sales messaging.

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Post-Close Value Creation: Why the Real Work Starts After the Deal Closes

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Strategic Planning, Private Equity

The highest-performing PE teams don’t treat value creation as a separate phase from diligence. They connect them. They use diligence not just to decide whether to buy, but to build the first actionable roadmap for what to do once they own. Post-close is where the investment thesis either becomes a repeatable plan or gets buried in PowerPoint promises.

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The Anatomy of a Defensible Agricultural Export Market

Market Sizing & Opportunity Assessment, Food & Beverage

One of the most valuable (and often most uncomfortable) steps in market assessment is a candid evaluation of where U.S. supply holds real advantage. In U.S. agricultural markets, these perceived advantages are meaningful differentiators. In others, they are simply expected. Identifying and validating these opportunities requires a willingness to look beyond conventional rankings—and an analytical approach that can distinguish emerging viability from speculative potential.

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The Hard-to-Reach Imperative

Brand Research, Commercial Due Diligence, Competitive Intelligence, Innovation Research, Market Sizing & Opportunity Assessment, Pricing Research, Strategic Planning, Voice of Customer

In complex B2B markets, the individuals who hold the most meaningful insights are often the least accessible. When researchers reach the right voices, even when doing so requires creativity, persistence, and unconventional approaches, the insights gained are often more nuanced, more grounded, and far more actionable.

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Export Growth in Agricultural Commodities Will Require More Than Mere Market “Access”

Market Sizing & Opportunity Assessment, Food & Beverage

Export growth remains essential to the long-term health of U.S. agriculture. But in an increasingly competitive and uneven global environment, success depends less on how many markets are pursued and more on how deliberately those markets are chosen.

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Case Study: Increasing Sales and Capturing Market Share

Market Sizing & Opportunity Assessment, Building & Construction, Transportation & Logistics

Learn how an investment in market sizing research ultimately helped this manufacturer increase its sales and market share and drive additional shareholder value to the bottom line.

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How Supply Chain Diversification Is Evolving into Regional Resilience

Competitive Intelligence, Market Sizing & Opportunity Assessment, Automotive & Mobility, Building & Construction, Chemicals, Transportation & Logistics

Martec’s research over dozens of post-pandemic projects confirms what many global analysts have observed: firms that weathered disruption most effectively were those that had already built structural redundancy—dual sourcing and diversified supplier bases.  Many also furthered these defenses by reversing the decades old trend of global centralization in logistics, and adopting instead greater regionalization of their manufacturing supply chains.

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