Innovation Research and Strategy
In times of accelerated rate of change and increased volatility, disruption isn’t just a challenge; it’s a chance to unlock new opportunities and enable possibilities. Whether you feel your product is no longer “hitting the mark” it once was, you need to grow your product portfolio and revenue, or you are simply looking for innovative pathways to staying ahead of the competition, having a foresight-informed growth strategy framework helps advance the front-end of the innovation process — critical to the successful development of a new product or service.
POV: Innovation Research
Our approach presents a new way to see and think about markets, needs, opportunities, and customer segments. Learn how:
Featured Insight
How Innovators Leverage Market Research to Remove Risk When Concept Testing New Products and Services
When and Why
Here’s when you should consider Innovation Research and Strategy:
- Your product isn’t hitting the mark. Customers are using other solutions with or instead of yours. Understanding this needs gap can highlight new capabilities you should build or acquire.
- You’re looking to grow your portfolio…and revenue. Where does your brand have “permission” to expand and win?
- You want to stay ahead of changes in the market. Industry landscapes are evolving rapidly with new technology and product introductions. Gain a clear understanding of where the market is heading and how you can play in it before competitors.
Innovation Research and Strategy presents a new way to look at opportunities with a future-focused lens in order to elevate innovation and brand positioning. Innovators will be able to better tailor product/service features, messaging, and targeting to meet the needs of today…but just as importantly, tomorrow.
Partners and Recognitions
Innovation Insights
Explore our library of insights, archiving decades of experience and innovation in a range of innovation methodologies.
