Market Sizing + Opportunity Assessment
Exploring new, adjacent or entirely foreign markets to penetrate? In B2C markets, with accessible point-of-sale data, it is often easier to understand market dynamics and forge a path forward.
However, in B2B and niche markets, or markets with complex value chains and little, if any, industry data, understanding market dynamics is more challenging. Knowing both the size of your market and your relative share within it are critical to your strategic decision making.
Martec employs a triangulated research approach to uncover and understand market insights using our uniquely scientific approach to Market Size and Opportunity Assessments, including published data, top-down insights, and bottom-up insights.
Know the Unknown.
Learn how our team studies and overlays published reports, bottom-up insights and top-down insights to deeply explore even uncharted market waters.
Comprehensive and complete.
It is only through the combination of all available sources of information that one can triangulate a true, data-informed market size. When taken together and examined in totality, this intelligence triangle allows us to zero in on a much tighter, far more precise, and further validated range of a given market size.
Partners and Recognitions
Market Sizing Insights
Explore our library of insights, archiving decades of experience and innovation in a range of proprietary Market Sizing methodologies.
