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Contact Us

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1603 Orrington Avenue
Suite 305

Evanston, Illinois 60201

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+1 (248) 327-8000

202 E 3rd Street
Suite 200

Royal Oak, Michigan 48067

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+49 (69) 80903
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Berliner Strasse 219

D-63067 Offenbach/Main

Shanghai

+86 (21) 6015-9588

Building 3, 5/F
3601 Dongfang Road

Pudong, Shanghai 200120

eBooks

In-depth explanations and explorations of our most popular methodologies and fields of research.

9 Posts

REWATCH: “Knowing Where to Play (And What it Takes to Win)”

Market Sizing & Opportunity Assessment

Watch the replay of our recent learning workshop, “Knowing Where to Play (And What it Takes to Win)” and download the presentation with our 96-page playbook available to anyone who registered to attend.

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COMING SOON: “Knowing Where to Play (And What it Takes to Win),” a Live Webinar and Learning Workshop

Market Sizing & Opportunity Assessment

Our live learning session, “Knowing Where to Play (And What it Takes to Win),” will be announced soon. Join the waitlist below to reserve your spot or to receive updates when details are announced. Looking for a sneak peek? Download a preview of the session’s study guide, which will be a 96-page playbook available to anyone who registers to attend.

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Market Analysis Whitepaper

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Private Equity

Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.

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“Understanding Markets in Motion: Triangulated Market Sizing to Drive Where to Play” — A New eBook from The Martec Group

Market Sizing & Opportunity Assessment

Our newly released eBook, “Understanding Markets in Motion: Triangulated Market Sizing to Drive Where to Play,” provides a detailed overview of why leadership is embracing this methodology.

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Updated eBook: Advanced Pricing Strategies for Maximum Competitive Advantage

Pricing Research

To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies. 

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eBook: Measuring and Optimizing the Customer Experience

Customer Experience & Journey Mapping, Consumer & B2B2C

It is critical, when analyzing and working to optimize customer experiences, that three primary tenets of sound CX design be woven deeply into the fabric of the analysis, even when using artificial intelligence or other technology to do some of the information gathering and processing.

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A Buyer’s Guide to Emotion Intelligence

Emotion Intelligence

Read through our eBook to learn about emotion research that is simple, scalable, seamless, and scientific.

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Conjoint Analysis eBook

Competitive Intelligence, Market Sizing & Opportunity Assessment

Essentially since the invention of the wheel, product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?” and “how can I maximize the value, price, and profit for my product?”

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Innovation Research and Strategy

Strategic Planning, Innovation Research

Beyond predictable innovation, the Innovation Research and Strategy eBook provides a proven roadmap to help your organization lead in new spaces in the next 3+ years.

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