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Beyond predictable innovation, the Innovation Research and Strategy eBook provides a proven roadmap to help your organization lead in new spaces in the next 3+ years.
The toolkit has been developed by The Martec Group, a global market research and consulting firm, and Great Lakes GrowthWorks, a growth strategy and innovation consulting firm.
Download this eBook today to explore how to:
Leading #MRX Posts
As outlined in their recently released Voice of Experience Innovators: Mobility 2026 report, the automotive industry is undergoing a fundamental shift, where “software now defines competitive advantage” and brands that align data, architecture, and experience will control long-term value.
Understanding how leaders are responding to that shift—across regions, business models, and organizational roles—was the core objective.
Martec Director Emily Bielak was recently invited onto the Bullhorns and Bullseyes Podcast to share how brands can learn, understand, and leverage the emotional drivers that decide customer preference, convert customers into advocates, and elevate advocates to “apostles.”
Watch the replay of our important learning workshop, “Knowing Where to Play (And What it Takes to Win)” and download the presentation with our 96-page playbook available to anyone who registers for the replay.