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Beyond predictable innovation, the Innovation Research and Strategy eBook provides a proven roadmap to help your organization lead in new spaces in the next 3+ years.
The toolkit has been developed by The Martec Group, a global market research and consulting firm, and Great Lakes GrowthWorks, a growth strategy and innovation consulting firm.
Download this eBook today to explore how to:
Leading #MRX Posts
A recent success story illustrates how our firm, working with our panel provider and in close collaboration with the client, navigated significant data-quality challenges in the course of a large B2B brand and pricing study.
Concept testing is a pivotal stage in the product development process. After an initial idea or concept has been developed, brands must validate its potential in the market. This process involves assessing whether the concept is understood, appealing, and viable from a consumer perspective. What’s more, concept testing, as a function of quantitative and qualitative market research, can insulate the innovator from wasted resources and unnecessary capital expenditures.
If you missed our recent webinar, presented jointly with our panel partner Quest Mindshare, here is your chance to watch (or rewatch) the presentation on demand: “How Panel Providers, Market Researchers, and Research Clients Can Collaborate to Stop Bad Actors at the Door.”