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Pricing Intelligence

Reduce strategic risk through the ethical collection of benchmark pricing data and information - customers' and competitors'.

Featured

Updated eBook: Advanced Pricing Strategies for Maximum Competitive Advantage

Pricing Research

To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies. 

Read more
Featured

Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence Using Price-Value Mapping

Customer Experience & Journey Mapping, Pricing Research, Automotive & Mobility

Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?

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Featured

Confidence in Pricing Strategies in Times of Volatility

Pricing Research

In uncertain times, determining the optimal price for your products or updating your pricing strategy can be challenging. However, several research-based tools can help simplify the process and provide market-based insights to ground your decisions in customer-centric data. You should consider a pricing research study when you are: - Shifting your pricing strategy - Developing new products - Entering new markets When designed correctly, pricing research can predict customer behavior based on price, as well as the impact a price increase (or decrease) may have on revenue, margins, market share, or customer perceptions. Insights gathered through this type of research can provide the information you need to make informed pricing strategy decisions with greater confidence.

Read more
Featured

Price Modeling: Applying Science When Data is Scarce

Pricing Research

Historically high and stubbornly persistent inflation in recent years has wreaked havoc on more than just consumers’ wallets. It has also had the effect of throwing many companies’ pricing strategies out of whack and into question. Rather than play a hunch, the smart money is on a proven methodology for setting pricing strategy based on hard facts, figures and formulas.

Read more
Featured

Unlocking the Power of Lifetime Value Analysis to Drive Profitability

Pricing Research

Lifetime Value Analysis is a powerful tool that elevates your revenue projections and planning processes by quantifying the long-term value of your customers.

Read more
15 Posts

Building for a Leaner Crew: What the Labor Shortage Demands from Product Innovation

Market Sizing & Opportunity Assessment, Pricing Research, Strategic Planning, Building & Construction

The construction industry's workforce gap is accelerating a new era of product development. Here's how manufacturers can get ahead of it: What the labor shortage demands from product innovation...

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Competitive Intelligence in Commercial Due Diligence

Commercial Due Diligence, Competitive Intelligence, Private Equity

Competitive analysis, benchmarking, and positioning are critical building blocks underpinning effective commercial due diligence. Without the context of other players' share, growth trajectories, capabilities/resources, intellectual property, and go-to-market strategies, growth estimates and feasibility assessments are likely inaccurate. Simply put: you cannot understand a company without understanding the field on which it plays.

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Winning in Export Markets Requires More Than Showing Up

Market Sizing & Opportunity Assessment, Food & Beverage

One of the most persistent gaps in export promotion is the distance between how boards think about their markets and how buyers in those markets actually make purchasing decisions. That means that a market can look highly promising from a strategic planning perspective while presenting significant friction at the transactional level, friction that determines whether a first order becomes a second one.

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The Workforce Crisis Is a Product Problem. And Manufacturers Are Missing It.

Brand Research, Market Sizing & Opportunity Assessment, Building & Construction

When manufacturers understand the true economic value their products deliver in a labor-constrained environment, they gain a powerful foundation for pricing strategy, product development, and sales messaging.

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Post-Close Value Creation: Why the Real Work Starts After the Deal Closes

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Strategic Planning, Private Equity

The highest-performing PE teams don’t treat value creation as a separate phase from diligence. They connect them. They use diligence not just to decide whether to buy, but to build the first actionable roadmap for what to do once they own. Post-close is where the investment thesis either becomes a repeatable plan or gets buried in PowerPoint promises.

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The Hard-to-Reach Imperative

Brand Research, Commercial Due Diligence, Competitive Intelligence, Innovation Research, Market Sizing & Opportunity Assessment, Pricing Research, Strategic Planning, Voice of Customer

In complex B2B markets, the individuals who hold the most meaningful insights are often the least accessible. When researchers reach the right voices, even when doing so requires creativity, persistence, and unconventional approaches, the insights gained are often more nuanced, more grounded, and far more actionable.

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From Insight to Action

Commercial Due Diligence, Innovation Research, Strategic Planning

Allovance is also a powerful tool for corporate development teams. We’ve used it in projects where a client wanted to explore product categories, sub-markets, adjacent markets; identify acquisition targets; and evaluate which companies would create the most value within the constraints of a predetermined acquisition budget.

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Understanding Customer Price Sensitivity to Validate or Inform Pricing Strategy

Pricing Research

Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes in price. For most organizations, understanding price sensitivity is less about formulas and more about generating practical, data-driven insights. These insights help determine acceptable price ranges, evaluate the impact of proposed changes, and guide feature-specific or competitive pricing strategies.

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Pricing Research

Pricing Research

Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.

Read more

Unlocking the Power of Lifetime Value Analysis to Drive Profitability

Pricing Research

Lifetime Value Analysis is a powerful tool that elevates your revenue projections and planning processes by quantifying the long-term value of your customers.

Read more

Case Study: Using Benefit-Value Analysis to Ascertain “Premium” Stature

Automotive & Mobility

Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.

Read more

Updated eBook: Advanced Pricing Strategies for Maximum Competitive Advantage

Pricing Research

To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies. 

Read more

Price Modeling: Applying Science When Data is Scarce

Pricing Research

Historically high and stubbornly persistent inflation in recent years has wreaked havoc on more than just consumers’ wallets. It has also had the effect of throwing many companies’ pricing strategies out of whack and into question. Rather than play a hunch, the smart money is on a proven methodology for setting pricing strategy based on hard facts, figures and formulas.

Read more

Confidence in Pricing Strategies in Times of Volatility

Pricing Research

In uncertain times, determining the optimal price for your products or updating your pricing strategy can be challenging. However, several research-based tools can help simplify the process and provide market-based insights to ground your decisions in customer-centric data. You should consider a pricing research study when you are: - Shifting your pricing strategy - Developing new products - Entering new markets When designed correctly, pricing research can predict customer behavior based on price, as well as the impact a price increase (or decrease) may have on revenue, margins, market share, or customer perceptions. Insights gathered through this type of research can provide the information you need to make informed pricing strategy decisions with greater confidence.

Read more

Reducing Food Waste, Part 2

Food & Beverage

Food waste is an issue across all layers of the food & beverage value chain. However, the vast majority of this waste is generated either at the point-of-purchase (supermarkets, restaurants) or by consumers themselves.

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