Pricing Research

Our Pricing Research eBook is designed to help organizations optimize their pricing strategies.

Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share. You should consider a pricing research study when you are shifting your pricing strategy, developing new products, entering new markets, or trying to offset inflation.

Download this eBook to explore three pricing research solutions:

Price-Value Mapping
Benefit-Value Analysis
Competitive Pricing

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Leading #MRX Posts

Qualitative Research

REWATCH: “Knowing Where to Play (And What it Takes to Win)”

Watch the replay of our recent learning workshop, “Knowing Where to Play (And What it Takes to Win)” and download the presentation with our 96-page playbook available to anyone who registered to attend.

Tom Nixon May 14, 2026

Market Sizing

When the Market Doesn’t Exist Yet: How to Size What You Can’t See

A framework for B2B operators and investment teams navigating categories, channels, and applications with no established data trail: Two recent projects that illustrate both the challenge and an approach that required us to build a market that had no clean precedent or available data set to rely on.

Ken Donaven April 29, 2026

Methodologies

Martec Partner Invited on DeskTalks Podcast to Talk VOC

Martec Partner Josh Emington recently joined the DeskTalks podcast to cover everything from data overload to the “research graveyard” to what separates organizations that truly embed VOC into strategy from those that merely collect feedback and file it away.

The Martec Group April 24, 2026

Emotion Intelligence

Product Intelligence

Pricing Intelligence

Customer Intelligence

Market Intelligence