Download the eBook >>
Essentially since the invention of the wheel, product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?” and “how can I maximize the value, price, and profit for my product?”
Manufacturers know all too well that the right features – or combination of features – can make a big difference. However, determining what buyers want and effectively marketing those differentiating features often is challenging.
Download this eBook today to explore:
- Market research trade-off methods and techniques
- What conjoint analysis is used for
- A high-level overview of each conjoint method
- How to conduct a product needs assessment
