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REWATCH: “Knowing Where to Play (And What it Takes to Win)”

Thank you for attending "Knowing Where to Play (And What it Takes to Win)"​

Thank you for registering to join our recent live learning session, “Knowing Where to Play (And What it Takes to Win).” As promised, here our takeaways and resources for you to refer to when considering your next Market Size research study:

📺 Full webinar replay
📊 Presentation slides
📘 96-page eBook: “Understanding Markets in Motion: A Playbook for Growth”

Download Everything Here

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Have Questions?

Learn more and contact the presenter: Ken Donaven, Partner, The Martec Group.

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Leading #MRX Posts
Market Sizing

When the Market Doesn’t Exist Yet: How to Size What You Can’t See

A framework for B2B operators and investment teams navigating categories, channels, and applications with no established data trail: Two recent projects that illustrate both the challenge and an approach that required us to build a market that had no clean precedent or available data set to rely on.

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Ken Donaven April 29, 2026
Methodologies

Martec Partner Invited on DeskTalks Podcast to Talk VOC

Martec Partner Josh Emington recently joined the DeskTalks podcast to cover everything from data overload to the “research graveyard” to what separates organizations that truly embed VOC into strategy from those that merely collect feedback and file it away.

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The Martec Group April 24, 2026
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