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COMING SOON: “Knowing Where to Play (And What it Takes to Win),” a Live Webinar and Learning Workshop

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🗓️ DATE TO ATTEND LIVE: Thursday, May 14th at 11:00 a.m. EDT. Learn more and register to attend here.

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Leading #MRX Posts
Pricing Research

The Pricing Question Most Companies Never Ask

In its simplest form, minimax encourages decision-makers to consider the worst plausible outcome associated with each available option. Rather than focusing exclusively on the most likely result, it asks leaders to understand the downside attached to being wrong. For pricing teams, that perspective can be surprisingly valuable.

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Ken Donaven September 21, 2026
Automotive + Transportation

In a Tariff Environment, Finding and Protecting Margin Isn’t Optional

At first glance, pricing in a tariff environment appears straightforward. Input costs rise by 20%, prices rise by 20%, and margins are preserved. The logic is simple and often serves as the foundation for internal pricing discussions. The problem is that customers do not make purchasing decisions based on your cost structure. They make purchasing decisions based on the value they receive and the alternatives available to them.

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Ken Donaven September 16, 2026
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