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insights industry buzz topics 2022

What’s Trending in the Insights Industry

The 2022 GreenBook Research Industry Trends (GRIT) Report highlights the evolving nature of insights organizations and the role of insights professionals. While last year’s report focused heavily on COVID-19 implications, this year’s report demonstrates the need to put more emphasis on customer satisfaction and loyalty, attitudes and opinions, and brand tracking. The GRIT Report is based on

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IPC Principal designation

Martec Group employee earns professional research designation

Insights Professional Certification demonstrates the mastery of, and dedication to, the practice of market research DETROIT—In a fast-evolving, competitive marketplace, the Insights Professional Certification (IPC) is a valued mark of distinction. It is a third-party confirmation of the mastery of, and dedication to, the research practice. IPC demonstrates an awareness of the highest ethics and standards

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middle market ESG due diligence

Where Middle Market ESG Due Diligence Is Heading

Goby and Martec partner to advance ESG due diligence solutions for private equity firms The Martec Group, a global market research and consulting firm, recently partnered with Goby, The ESG Platform, to study and advance ESG (Environmental, Social, Governance) solutions for private equity (PE) firms. In a recent study conducted by Martec and Goby, one respondent

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future of market research

The Future of Market Research

Takeaways from NewMR The Festival of NewMR Americas webinar provided interesting insights into the world of market research, exploring current opportunities and challenges for insights teams as well as the future of market research in 2021 and beyond. Ray Poynter, founder and chair of NewMR, started the session with a brief history of market research,

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market research agility

Market Research Agility: How to Balance Speed and Depth

Key takeaways from the Quirk’s Virtual Global Event The Quirk’s Virtual Global Event curated a valuable collection of sessions with leaders in the insights field. Several industry trends, including the future of marketing research, were covered. The trend of market research agility continues to blossom as our world becomes more connected through technology. Market research

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2020 in review Martec research

Finding the Good: 2020 in Review

It is an understatement that 2020 has been a worrisome year. When looking at 2020 in review, many of us have felt uncertain about our health and work since the COVID-19 crisis first began. In March, when stay-at-home orders were issued, we braced ourselves as if we were heading down a roller coaster ride. Like

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