The Martec Group, a market research and consulting firm, has announced the addition of Beth Heiss as a new business development executive.
The Martec Group is extremely proud to have the opportunity to give back to the community by offering pro bono market research services to a not-for-profit food bank as part of BluWave’s inaugural “Impact Program.”
The Martec Group is proud to be featured as one of “8 Top CX/UX Research Companies” by Quirk’s Media in the September/October special issue on customer experience (CX) and user experience (UX).
By Allie Holmes I recently attended the Quirk’s Chicago Event 2023, one of the premier industry conferences for marketing research and insights professionals, and one recurring theme in particular struck a chord for me. While the event was full of interesting and educational sessions, as is typical, the discussions around the importance and emergence of
Martec Group is pleased to announce the promotion of Josh Emington, IPC, to the position of Vice President. Josh has served with the company for more than nine years, most recently as Insights Director.
The 2022 GreenBook Research Industry Trends (GRIT) Report highlights the evolving nature of insights organizations and the role of insights professionals. While last year’s report focused heavily on COVID-19 implications, this year’s report demonstrates the need to put more emphasis on customer satisfaction and loyalty, attitudes and opinions, and brand tracking. The GRIT Report is based on
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