By Allie Holmes I recently attended the Quirk’s Chicago Event 2023, one of the premier industry conferences for marketing research and insights professionals, and one recurring theme in particular struck a chord for me. While the event was full of interesting and educational sessions, as is typical, the discussions around the importance and emergence of
Martec Group is pleased to announce the promotion of Josh Emington, IPC, to the position of Vice President. Josh has served with the company for more than nine years, most recently as Insights Director.
The 2022 GreenBook Research Industry Trends (GRIT) Report highlights the evolving nature of insights organizations and the role of insights professionals. While last year’s report focused heavily on COVID-19 implications, this year’s report demonstrates the need to put more emphasis on customer satisfaction and loyalty, attitudes and opinions, and brand tracking. The GRIT Report is based on
Insights Professional Certification demonstrates the mastery of, and dedication to, the practice of market research DETROIT—In a fast-evolving, competitive marketplace, the Insights Professional Certification (IPC) is a valued mark of distinction. It is a third-party confirmation of the mastery of, and dedication to, the research practice. IPC demonstrates an awareness of the highest ethics and standards
Goby and Martec partner to advance ESG due diligence solutions for private equity firms The Martec Group, a global market research and consulting firm, recently partnered with Goby, The ESG Platform, to study and advance ESG (Environmental, Social, Governance) solutions for private equity (PE) firms. In a recent study conducted by Martec and Goby, one respondent
Takeaways from NewMR The Festival of NewMR Americas webinar provided interesting insights into the world of market research, exploring current opportunities and challenges for insights teams as well as the future of market research in 2021 and beyond. Ray Poynter, founder and chair of NewMR, started the session with a brief history of market research,
