Chicago

+1 (312) 606-9690

1603 Orrington Avenue
Suite 305

Evanston, Illinois 60201

Detroit

+1 (248) 327-8000

202 E 3rd Street
Suite 200

Royal Oak, Michigan 48067

Frankfurt

+49 (69) 80903
60
Berliner Strasse 219

D-63067 Offenbach/Main

Shanghai

+86 (21) 6015-9588

Building 3, 5/F
3601 Dongfang Road

Pudong, Shanghai 200120

Martec’s Liam Walsh Named “Rising Star” by WJR and Detroit Economic Club

Liam Walsh

Senior Analyst Interviewed on WJR and Celebrated at DEC Reception

Liam Walsh, Senior Analyst with The Martec Group, has been named to the 2026 roster of “Rising Stars,” a joint annual recognition presented by the Detroit Economic Club and 760 AM WJR that honors ten leaders under the age of 40 who have made a mark in their respective industries and the communities they serve.

A recognition program founded in 2021, The Rising Stars notes that, “Eligibility is narrow by design: you must have a demonstrated record of contribution in your field and the community. The 2026 class spans economic development, banking, insurance, automotive engineering, marketing, and talent,” among other industries. 

“This is recognition well earned and greatly deserved,” said Martec Partner Chuck Bean. “It comes as no surprise to anyone at Martec, nor the clients he serves that Liam is being recognized as a ‘rising star,’ as his professional accomplishments and commitment to the community are evident to anyone who knows him.”

Everyone at The Martec Group congratulates Liam for earning this prestigious recognition, and we thank him for his many contributions, both to our firm and to our clients and community.

Listen Now

Listen to Liam’s interview with WJR’s Marie Osborne here:

Liam Walsh, Rising Star Since 2024

Liam joined Martec in 2024 as an analyst supporting commercial due diligence across private-equity-backed transactions in manufacturing, industrial, and adjacent sectors. He was promoted to Senior Analyst in March of 2026, and he now leads commercial due diligence and strategy engagements for PE sponsors and corporate clients, to include building the models, running the research, and producing the deliverables that deal teams and investment committees use to make capital allocation decisions.

To date, those capital allocations made by the PE clients he serves total more than $500 million and growing.

About Rising Stars

Rising Stars is a signature partnership between 760 WJR and the Detroit Economic Club that spotlights the next generation of leaders shaping Southeast Michigan. Each year, the program recognizes 10 exceptional professionals under 40 who are excelling in their careers while giving back to their communities in meaningful ways. Through engaging on‑air conversations and digital features, Rising Stars shares stories of ambition, leadership, and connection. Together, these conversations introduce audiences to the people helping define Detroit’s future.

About Martec Group

Royal Oak, Mich.-based Martec Group is a strategic market research and consulting firm serving a broad range of consumer and business-to-business industry sectors and brands, including Automotive, Food & Beverage, Healthcare, Private Equity, and Specialty Chemicals. With offices and partnerships spanning the globe, Martec Group has grown to nearly 100 professional staff members in four international offices, including Chicago, Detroit, Frankfurt, and Shanghai. Founded in 1984, the company delivers insights and consulting services through proprietary methodologies known as Market Intelligence, Product Intelligence, Customer Intelligence, Emotion Intelligence, and Competitive Intelligence.

Subscribe To Our Newsletter
Get The Latest Insights

Leading #MRX Posts

B2B

Applying Minimax Thinking to Uncertain Pricing Decisions

Many pricing decisions assume markets behave uniformly. In reality, customer responses frequently vary based on switching costs, competitive alternatives, technical requirements, contractual structures, and the ability to pass costs through. A customer with multiple qualified alternatives may react very differently than a customer operating within a highly specialized application.

The debate begins almost immediately.

Read More »
Pricing Research

The Pricing Question Most Companies Never Ask

In its simplest form, minimax encourages decision-makers to consider the worst plausible outcome associated with each available option. Rather than focusing exclusively on the most likely result, it asks leaders to understand the downside attached to being wrong. For pricing teams, that perspective can be surprisingly valuable.

Read More »
Automotive + Transportation

In a Tariff Environment, Finding and Protecting Margin Isn’t Optional

At first glance, pricing in a tariff environment appears straightforward. Input costs rise by 20%, prices rise by 20%, and margins are preserved. The logic is simple and often serves as the foundation for internal pricing discussions. The problem is that customers do not make purchasing decisions based on your cost structure. They make purchasing decisions based on the value they receive and the alternatives available to them.

Read More »
Scroll to Top