Martec Partner Ken Donaven was recently interviewed by Martech Edge Magazine, a “digital publication that covers anything and everything that happens at the crossroad of marketing and technology.”
“Ken Donaven, Partner at The Martec Group, unpacks the new rules of modern market research in our latest Martech Edge interview. From data quality challenges and AI-assisted tools to pricing strategy trends and emotional intelligence, Ken shares how brands can stay sharp, ethical, and innovative.”
Read the entire interview here.
From Martech Edge’s LinkedIn post:
🎯 Key Insights :
1️⃣ How AI is both a tool and a threat in survey data integrity.
2️⃣ Why pricing research is surging post-COVID.
3️⃣ How Martec’s custom methods like “Benefit-Value Analysis” and “Emotional Intelligence” are changing the game.
4️⃣ What ethical data collection really looks like in 2025.
5️⃣ How market sizing and smarter insights help brands stay agile.
💡 Don’t miss Ken’s practical and forward-looking take on where research is headed and how businesses can be ready.
