Register Now to Position with Precision, Compete with Confidence
Join our live learning session, “Pricing to Win: Position with Precision, Compete with Confidence,” on August 20th at 11:00 a.m. Eastern. We invite you to register today, even if you can’t join live, as anyone who registers will receive:
- a link to the video replay
- the session’s study guide, the full playbook and toolkit to optimize pricing strategies
- the presentation slides
This Session Will Explore:
- Why the price that maximizes revenue and the price that maximizes profit are rarely the same — and how to know which one you’re targeting
- How to understand what your customers are truly willing to pay, before you go to market with a price change or a new product
- What Price-Value Mapping reveals about where your brand sits relative to competitors — and where you have room to move
- How to test pricing assumptions on new products and features before committing to development investment
- Why competitive price benchmarking has become harder — and more important — than it used to be
- How to build a pricing strategy grounded in customer data rather than internal assumption
As Presenter and Martec Partner Ken Donaven puts it:
“Pricing is one of the most consequential decisions a leadership team makes. It determines revenue, shapes margin, communicates value, and signals brand position…all at once. And yet it remains one of the decisions most often made on instinct, convention, or a rough read of what competitors are charging.”
WHY THIS MATTERS NOW:
The Difference Between Knowing and Guessing
Inflation was supposed to be transitory. For many companies, the pricing decisions made in response to it were not.
The reflexive response during inflationary times is to raise prices to keep pace with costs. But pricing strategy must account for much more:
- long-term market share
- competitive positioning,
- evolving customer expectations, and
- what your brand is genuinely worth in the minds of the people you’re trying to win.
This session will show you what those advanced strategies and optimal pricing design look like in practice.
WHAT YOU’LL RECEIVE:
Registering Gets You More Than Just the Live Session!
Even if you can’t attend live, you will receive:
📺 Full webinar replay
📊 Presentation slides
📘 The Full eBook: “Pricing to Win”
➕ Additional supporting materials and resources
This is not just a webinar. It’s a complete learning package you can revisit and apply.
👉 REGISTER NOW TO RECEIVE ACCESS TO ALL OF THE ABOVE >>
WHO SHOULD ATTEND:
This session is especially valuable for leaders involved in:
- Pricing strategy and revenue management
- Product development and new product launches
- Sales, marketing, and brand positioning
- General management and P&L ownership
- Strategic planning
Learn More:
Learn more about Martec’s pricing research capabilities here.
