Category: Healthcare

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Which Industries Will Be Impacted Most by the Evolution of Artificial Intelligence?

Tom Nixon September 5, 2023

As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future.

Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.

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consumer trends in healthcare - consumer decision making in healthcare

Consumer Trends in Healthcare: What’s Being Adopted

The Martec Group September 28, 2021

Discover leading consumer trends in healthcare and key areas that will transform the industry The COVID-19 pandemic pushed many clinics and healthcare providers to quickly adopt new practices for serving patients. Without adequate time to help their patients adjust to these new practices, many providers encountered varying levels of patient insecurity, as people grappled with

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the future of telehealth after covid-19

The Future of Telehealth After COVID

Barb Lhota February 2, 2021

Healthcare providers experienced drastic changes in 2020. Financial plans were demolished. Patients avoided face-to-face routine visits and elective (and even necessary) surgical procedures. Healthcare professionals quickly scrambled to provide virtual ways to connect so they could simultaneously minimize risks to patients and employees and stay afloat. The future of telehealth advanced by a decade in

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Consumer emotions affecting healthcare system use amid COVID-19

How To Reengage Healthcare Consumers After COVID-19

The Martec Group December 17, 2020

While healthcare providers, telehealth companies, and insurers all try to discern their path forward in a post-pandemic landscape, our newly released study shows significant levels of consumer insecurity. Concerns have been identified for both in-person and remote care. Findings also draw a roadmap for healthcare providers looking to regain consumer trust and optimize capacity levels.

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Emotion-Based Qualitative Research in Healthcare

Dissecting the Science Behind Gut Feelings

Jim Durkin June 18, 2019

Learn how one healthcare system leveraged emotion-based qualitative research to ensure employee engagement and inform brand repositioning As researchers, we’re always cognizant of the old adage, what gets measured gets done, even as it pertains to things that some may consider difficult to quantify, such as emotions. Knowing that data informs decisions, we’re big believers

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healthcare bulletin board research computer data doctor

Why Bulletin Board Research Is Ideal for the Healthcare Sector

Barb Lhota April 30, 2019

Developing patient segmentation and personas is paramount to customizing healthcare product messaging. There is nothing more personal than one’s health and there is a significant emotional response and attachment related to a customer’s healthcare product choices. The Martec Group recently conducted a study with a hospital system to understand how consumers choose their healthcare and

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