There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.
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How to Gain Market, Competitor and Customer Intelligence When Bringing the Supply Chain Closer to Home By Rick Claar, President, The Martec Group Who says you can’t go home again? Reversing a trend that dates back to the 1960s, suddenly a global pandemic, supply chain disruptions, unrest in Ukraine, and proliferating cyber crime have many
As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future.
Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.
Discover leading consumer trends in healthcare and key areas that will transform the industry The COVID-19 pandemic pushed many clinics and healthcare providers to quickly adopt new practices for serving patients. Without adequate time to help their patients adjust to these new practices, many providers encountered varying levels of patient insecurity, as people grappled with
Healthcare providers experienced drastic changes in 2020. Financial plans were demolished. Patients avoided face-to-face routine visits and elective (and even necessary) surgical procedures. Healthcare professionals quickly scrambled to provide virtual ways to connect so they could simultaneously minimize risks to patients and employees and stay afloat. The future of telehealth advanced by a decade in
While healthcare providers, telehealth companies, and insurers all try to discern their path forward in a post-pandemic landscape, our newly released study shows significant levels of consumer insecurity. Concerns have been identified for both in-person and remote care. Findings also draw a roadmap for healthcare providers looking to regain consumer trust and optimize capacity levels.