Automotive Market Research

Understand the automotive landscape on a deeper level. Martec conducts proprietary market research studies that focus on the automotive industry for OEMS, tier suppliers, investors, the automotive aftermarket, fleet segments, and more. Let us find the answers and insights needed to support strategic decision-making and promote outstanding results. Discover how Martec delivers best-in-class automotive market research.
automotive market research

Dual Approach

With nearly 40 years of experience, we dig deeper and ask “why” to uncover the motivations for market behavior. We conduct qualitative and quantitative research to find the key insights behind the numbers for you.

Subject Matter Experts

You'll be able to hear from anyone in the value chain – and we mean anyone. Martec has a history of successfully finding the right people to talk to, from installers to OEM strategic decision makers.

Competitive Intelligence

Gain a deeper understanding of your broadening competitive landscape, be more informed in your partnership evaluations, and know who is funding which technologies.

Advancing Technologies

Stay informed about advancing technologies, such as electrification, mobility, and autonomy. Analyze consumer confidence and OEM adoption of these trends.

Collaborative Process

Have a say in the process and ensure that the research being done meets your goals and objectives. From start to finish, we employ a consultative approach.

Emotion Intelligence

Gain a deeper understanding of the emotional drivers that influence purchase decisions, whether it's a consumer purchasing a vehicle or an OEM procurement team buying parts.
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Keep ahead of the rapidly changing automotive landscape.

How can you keep up with the rapidly changing automotive industry? It grows exceedingly difficult as new players emerge and ideas constantly evolve, with advancements in electrification, mobility, and autonomy. The transportation ecosystem is evolving in terms of the type of vehicle you drive and how you get from point A to point B, leaving you uncertain of the future and questioning where to invest your resources. We can help answer your most pressing questions.


Differentiate your brand from global competition.

How can you differentiate your brand? Your ability to stand out from the competition and forge a lasting impression in the minds of your customers can determine the long-term success of your brand. You need a deep understanding of leading purchasing considerations and motivators. It’s essential to strengthen your position against challenger brands and industry disruptors. We can equip you with the right insights to stake your claim and move forward with confidence.

Discover the latest industry insights on our blog

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