Martec supports franchise brands with unparalleled market intelligence and industry analysis. Across automotive, education, food & beverage, hospitality, and many other industries, we help franchisors maximize opportunities through data. Our franchise market research delivers actionable insights. See how.
Industry expertise and trusted resources throughout each value chain
Experience analyzing markets, consumer segmentation, customer journey mapping, local market analysis, franchisee satisfaction tracking, and pricing studies
Ability to quickly deploy a hybrid approach to gain qualitative and quantitative insights
Areas Of Expertise
The Martec team has proven themselves to be nimble, flexible, communicative, collaborative, & trustworthy. They have taken the time to go out of their way to understand our business, from doing their own research to attending & presenting at our annual conferences. They bring creative solutions to the table in terms of methodology & means to get at the insights we seek. Martec has consistently provided us with actionable insights & recommendations. They truly are a pleasure to work with!Marketing Performance & Analytics ManagerLeading Franchise Company
Franchisor Advantages and Disadvantages
Whether seeking expansion or overcoming a specific challenge, discover how franchise market research can help you accomplish your goals faster.