A versatile and proprietary toolkit for uncovering customers’ hidden opinions and associations. It’s simple, scalable, and seamlessly integrates with existing platforms.
When it comes to making decisions, people really do go with their gut. This is true whether you’re picking a book, a movie, or even if you’re making mission critical business decisions.
Based upon Plutchik’s Wheel of Emotions, our patented algorithms uncover the hidden sentiments, opinions, and associations with your current or potential customers. The technology is simple yet versatile and can be applied to a range of possible data sources—surveys, research reports, social media, online product reviews, among others.
Pick the solution that meets your needs. The results provide a framework for positioning brands, products, experiences, messages and more — the possibilities are limitless.
Content from research verbatims, transcripts from extant focus groups, IDIs, and more
Standalone or existing survey methodologies
Input data sourced from social media, blogs, product review sites, captive sites, and more
How to Enhance the Value of Customer Satisfaction Ratings Using Martec Emotion Score
The truth is in the telling: How language-based emotion research can uncover customers' feelings
Using Plutchik's Wheel of Emotions in Market Research
