Emotion Intelligence

Uncover consumers’ hidden opinions and associations to gain an unquestionable understanding the decision-making process.
Martec emotion intelligence

Unlock Understanding

Emotions permeate every aspect of our lives. To better understand the consumer decision-making process in your market, unlocking the emotions that underlie each decision is critical. Our versatile and proprietary Emotion Intelligence toolkit is simple, scalable, and seamlessly integrates with your existing platforms.

Let’s uncover how consumers actually feel.

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A Buyer's Guide to Emotion Research

Check out our eBook and learn the four aspects to consider when selecting a market research firm that focuses on emotion research.
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Our Emotion Intelligence toolkit uncovers the hidden sentiments, opinions, and associations your customers have. The technology is simple yet versatile and can be applied to a range of possible data sources, including surveys, research reports, social media, online product reviews, and more. See how it works.
Plutchik's Wheel of Emotions

A Deeper Level Of Understanding

Based upon Plutchik’s Wheel of Emotions, our patented algorithms uncover the hidden sentiments, opinions, and associations consumers have. The technology is simple yet versatile and can be applied to a range of possible data sources — surveys, research reports, social feedback, online product reviews, among others.

Our proven methodology employs:

The data gained by using these tools can be effectively used to refine any aspect of a branding or messaging campaign, customer experience program, or actual product or service.

Discover the latest emotion research insights on our blog

Show Me, Don’t Tell Me.

One of our recent innovations in our ongoing pursuit to optimize and perfect Emotion Intelligence research is the use of images in a “qual-then-quant” process to gain deeper and more authentic insights into how emotions and sentiment are driving purchase decisions (or not).

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