Emotion Intelligence
Uncover consumers’ hidden opinions and associations to gain an unquestionable understanding the decision-making process.
Unlock Understanding
Emotions permeate every aspect of our lives. To better understand the consumer decision-making process in your market, unlocking the emotions that underlie each decision is critical.
Our versatile and proprietary Emotion Intelligence toolkit is simple, scalable, and seamlessly integrates with your existing platforms.
Let’s uncover how consumers actually feel.
A Buyer's Guide to Emotion Research
Check out our eBook and learn the four aspects to consider when selecting a market research firm that focuses on emotion research.
VIDEO: MONETIZING THE CUSTOMER’S EMOTIONAL JOURNEY
Our Emotion Intelligence toolkit uncovers the hidden sentiments, opinions, and associations your customers have. The technology is simple yet versatile and can be applied to a range of possible data sources, including surveys, research reports, social media, online product reviews, and more. See how it works.
A Deeper Level Of Understanding
Based upon Plutchik’s Wheel of Emotions, our patented algorithms uncover the hidden sentiments, opinions, and associations consumers have. The technology is simple yet versatile and can be applied to a range of possible data sources — surveys, research reports, social feedback, online product reviews, among others.
Our proven methodology employs:
- Emotion Detecting or multi-dimensional sentiment analysis, using existing data (i.e., transcripts from focus groups or open-ended survey responses)
- Emotion Discovery, which plugs into primary research
- Emotion Monitoring — of “community” content data (social media and review sites)
The data gained by using these tools can be effectively used to refine any aspect of a branding or messaging campaign, customer experience program, or actual product or service.
Discover the latest emotion research insights on our blog
Qual >> Quant >> Qual
Ken Donaven and Chelsea May
October 23, 2023
There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.
