Emotion Intelligence
Unlock Understanding
Emotions permeate every aspect of our lives. To better understand the consumer decision-making process in your market, unlocking the emotions that underlie each decision is critical.
Our versatile and proprietary Emotion Intelligence toolkit is simple, scalable, and seamlessly integrates with your existing platforms.
Let’s uncover how consumers actually feel.
A Buyer's Guide to Emotion Research
VIDEO: MONETIZING THE CUSTOMER’S EMOTIONAL JOURNEY
A Deeper Level Of Understanding
Based upon Plutchik’s Wheel of Emotions, our patented algorithms uncover the hidden sentiments, opinions, and associations consumers have. The technology is simple yet versatile and can be applied to a range of possible data sources — surveys, research reports, social feedback, online product reviews, among others.
Our proven methodology employs:
- Emotion Detecting or multi-dimensional sentiment analysis, using existing data (i.e., transcripts from focus groups or open-ended survey responses)
- Emotion Discovery, which plugs into primary research
- Emotion Monitoring — of “community” content data (social media and review sites)
The data gained by using these tools can be effectively used to refine any aspect of a branding or messaging campaign, customer experience program, or actual product or service.
Discover the latest emotion research insights on our blog
Emotions Are Complex, Analyzing Them Doesn’t Have to Be
Customers have distinct feelings about products, services, and brands. How can their emotions be captured and analyzed easily? The process of analyzing emotions can be tricky, but it doesn’t need to be…let’s dive in. Research shows that being competitive on rational factors, while essential, will only achieve parity. Most leading products or services end up