Healthcare
Martec delivers unparalleled healthcare market research reports on healthcare services, life sciences, medical devices, patients, and more. We work frequently with our diverse network of physicians, nurses, and other healthcare professionals so we can provide high-quality insights quickly. Discover why clients choose Martec.
01
Veteran Healthcare Team
Nearly 40 years of research experience in healthcare, life sciences, and medical devices
02
Access to Niche Audiences
Gain insights from specialty healthcare professionals and targeted patient groups
03
Custom Solutions
From in-depth interviews and focus group moderation to large-scale global online surveys
Specialties
- Anesthesia Systems
- Bedside Patient Care Systems
- Blood Collection Systems
- Catheters
- Chemistry Analyzers
- Diagnostic Imaging
- Diagnostics & Lab Products
- Enteral Pumps & Systems
- Gowns & Drapes
- IV Pumps & Systems
- Kidney Dialysis Equipment & Systems
- Labware
- Liquid Handling Products
- Masks
- Medical Equipment & Devices
- Orthopedic Products & Instruments
- Picture Archiving Systems
- Procedure Packs
- Radiology Film
- Skin Graft Material
- Stents
- Surgical Products
- Sutures
- Wound Sealants
Areas Of Expertise
- Medical Market Research
- Market Size & Segmentation
- Benchmarking
- Cost Modeling
- Product Concept Development & Testing
- New Product Introduction
- Medical Devices & Equipment Analysis
- Telehealth Services & Technology Assessments
- Voice of the Customer (VoC) Analysis
- Customer Satisfaction & Loyalty Analysis
- Branding & Messaging
Discover the latest industry insights on our blog
Qual >> Quant >> Qual
Ken Donaven and Chelsea May
October 23, 2023
There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.
