Innovation Research & Strategy

Discover a scalable approach to innovation and brand success in our latest eBook produced in partnership with Great Lakes GrowthWorks.

Market Sizing

Learn how to determine your market size in five steps. In this eBook, explore fully triangulated market size analysis (and if you need it).

Conjoint Analysis

This eBook teaches you the fundamentals of conjoint analysis, helping you understand what it is (and whether you need it).

Emotion Intelligence

Read through our eBook to learn about emotion research that is simple, scalable, seamless, and scientific. Find out how we use language to uncover consumers’ hidden opinions and associations.

ESG Due Diligence

The number of firms seeking ESG (Environmental, Social, Governance) investments is vast. See key findings from our study with Goby about ESG solutions for private equity firms, particularly in the middle market.

Automotive Aftermarket

Our nationwide study highlights post-pandemic insights for the automotive aftermarket. In this summary, explore future vehicle miles traveled data, an in-depth look at consumer expectations, and market segmentation analysis.

Healthcare Reengagement

Throughout the COVID-19 pandemic, people have been deciding how to reengage with healthcare systems, whether in-person or via telehealth. Gain insights from our Emotion Intelligence study on how to build trust with patients.

Work From Home

At the height of the COVID-19 pandemic and shutdowns, businesses and their employees had to quickly pivot from in-office work to remote work. Gain key insights from our Emotion Intelligence study on employee emotions.

Clean Label

The trend of simplifying ingredient lists has challenged many food & beverage manufacturers since the first eco-label was introduced in the 1990s. See how consumers actually feel while reading food labels.

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