Category: Methodologies

Subscribe To Our Newsletter
Get The Latest Insights

The Gabor-Granger Methodology

The Gabor Granger pricing method was developed by André Gabor and Clive Granger and is  designed to determine the relationship between price and demand for a product or service. This methodology provides insights into both the price elasticity of a product and customers’ willingness to pay at various price points. This methodology helps clients determine

Read More »

Back in Focus

Modern technology has conspired with tried-and-true best practices to make “focus groups” more powerful and more effective than ever.

Read More »

The Van Westendorp Price Sensitivity Meter (PSM)

The Van Westendorp Price Sensitivity Meter (PSM) is a tool used to uncover customer price preferences. It was developed by Dutch economist Peter van Westendorp in the 1970s and examines the inherent relationship between price and quality.

Read More »
Scroll to Top
Scroll to Top