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Martec Partner Josh Emington recently joined the DeskTalks podcast to cover everything from data overload to the “research graveyard” to what separates organizations that truly embed VOC into strategy from those that merely collect feedback and file it away.
Learn how an investment in market sizing research ultimately helped this manufacturer increase its sales and market share and drive additional shareholder value to the bottom line.
Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes in price. For most organizations, understanding price sensitivity is less about formulas and more about generating practical, data-driven insights. These insights help determine acceptable price ranges, evaluate the impact of proposed changes, and guide feature-specific or competitive pricing strategies.
A “difficult-to-reach” audience is one that, by virtue of its specificity, authority level, scarcity, or privacy, is not easily found nor convinced to participate in research studies. At Martec, we’ve built a reputation over decades for reaching precisely these types of respondents — not because it’s easy, but because it’s necessary.
As a panel provider and a research consultancy who have collaborated on numerous projects, we’ve seen firsthand what it takes to stop fraud at the source, which is how the most effective firms are doing it. As is often the case, perhaps the best way to avoid data fraud is to prevent it from happening in the first place. As the saying goes, An ounce of prevention is worth a pound of cure.
By leveraging a robust Voice of Customer research approach, the manufacturer aimed to optimize its distribution strategies and better align its offerings with the needs and preferences of its end-user customers—driving a 10% growth gap between its distributors and the overall market.