Category: Methodologies

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Confidence in Pricing Strategies

Confidence in Pricing Strategies in Times of Volatility

Ken Donaven November 8, 2022

A conflation of current events has created both upward and downward pressure on consumer prices—persistent rising inflation posing a risk to demand, combined with disruptions in the supply chain raising production costs at the same time. Simultaneously, many companies are seeing shrinking profit margins meeting potentially slowing demand. The reflexive course of action during inflationary

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UX CX experience is the common denominator

UX, CX, HX, EX: Experience is the common denominator

Hannah Starr July 14, 2022

Voice of the customer (VoC) is a research method that’s used to collect customer feedback. User experience (UX) and customer experience (CX) are elements of VoC that indicate ease of use, uncover new areas of potential, and can help to mend fractures in difficult-to-understand interfaces. Studying what your customers actually value and catering to their

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conjoint analysis methods

Exploring Conjoint Analysis Methods

Ken Donaven June 8, 2022

Conjoint analysis is a powerful tool and can be used to quantify a number of metrics, including product/feature value; trade-offs customers are willing to make; and, in some cases, price elasticity for a product, feature or brand. Adaptive choice-based conjoint

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reaching and engaging survey participants

Reaching and Engaging Survey Participants

Hannah Starr June 1, 2022

Successfully reaching and engaging survey participants today presents unique challenges and opportunities. The origins of market research are rooted in convenience – sampling based on street interviews. The first market researchers stood on the streets and asked people passing by what they thought about the topic at hand. While this was effective at starting to

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insights industry buzz topics 2022

What’s Trending in the Insights Industry

The Martec Group May 17, 2022

The 2022 GreenBook Research Industry Trends (GRIT) Report highlights the evolving nature of insights organizations and the role of insights professionals. While last year’s report focused heavily on COVID-19 implications, this year’s report demonstrates the need to put more emphasis on customer satisfaction and loyalty, attitudes and opinions, and brand tracking. The GRIT Report is based on

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