Category: Customer Experience

Subscribe To Our Newsletter
Get The Latest Insights

Back in Focus

Modern technology has conspired with tried-and-true best practices to make “focus groups” more powerful and more effective than ever.

Read More »

The Use of AI in Quantitative Research: What to Adopt, What to Avoid

The integration of artificial intelligence into market research processes has been embraced by some as a game-changer, promising to streamline data collection, enhance analysis, and drive informed decision-making. However, as with any technological advancement, the advent of AI brings both opportunities and challenges, prompting researchers to navigate the terrain with caution and curiosity alike.

Read More »
Scroll to Top
Scroll to Top