Category: Customer Experience

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innovation research and strategy 4

Product Concept Development and Testing: How to Design an Innovative Solution

The Martec Group July 27, 2021

Grounding product development in foresight, empathy, and the customer experience will highlight product needs that should be addressed to become truly disruptive Product concept development provides benchmark data for the evaluation and prioritization of new product development and decision-making. A primary goal for product concept development and testing is to rate, rank, and prioritize customers’

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How to Create Buyer Personas

How to Create & Use Marketing & Buyer Personas

Megan Bauer July 13, 2021

Drive real results with target consumers by developing personas Personas are an excellent tool to help narrow in on target audiences and create a successful marketing campaign. Buyer personas – sometimes called marketing personas or customer personas – are detailed, fictional depictions of target consumers. Persona development often follows market segmentation (the process of dividing

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How Generation Z Characteristics Will Impact Business

How Generation Z Characteristics Will Impact Business

Sarah Peyok May 18, 2021

IIEX Forward highlights leading traits of this maturing generation Generation Z characteristics include being true digital natives, more racially and ethnically diverse than any previous generation, and open to understanding different cultures, people, and ideas. Gen Z also has an estimated purchasing power of $44 billion annually—already. During the recent, virtual IIEX Forward consumer insights

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market research buyer satisfaction

Market Research Buyer Satisfaction Amid COVID-19

Megan Bauer April 27, 2021

Shining a spotlight on GRIT Report buyer satisfaction findings Earlier this year GreenBook Research released its Industry Trends Report on Insights Practice, which highlights trends impacting the insights and analytics industry. The report is based on findings from 1,071 market research buyer and supplier interviews. One topic of discussion in the report was market research

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Consumer emotions affecting healthcare system use amid COVID-19

How To Reengage Healthcare Consumers After COVID-19

The Martec Group December 17, 2020

While healthcare providers, telehealth companies, and insurers all try to discern their path forward in a post-pandemic landscape, our newly released study shows significant levels of consumer insecurity. Concerns have been identified for both in-person and remote care. Findings also draw a roadmap for healthcare providers looking to regain consumer trust and optimize capacity levels.

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Customer Experience CX in a Business to Business B2B world the Martec Group

CX in a B2B World

Ken Donaven and Chelsea May August 15, 2019

By Ken Donaven and Chelsea May Consumer-facing brands are very familiar with measuring customer satisfaction and understanding the impact of customer experience on their brands…providing a unique, pleasant and memorable purchase and use experience often is key differentiator for these suppliers. Unfortunately, the business-to-business world (B2B), has a much more complex buying process, which often

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