Category: Customer Experience

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New Mobility Workforce Automotive Design Software

New Mobility Workforce: Converging Automotive Engineering, Chemical Engineering & UX

The Martec Group November 16, 2021

Mobility has transformed into a user-centric concept – recognizing that transportation products and services must be responsive to the needs, habits, and preferences of consumers. As the automotive industry continues to rapidly evolve, so too must the new mobility workforce. The internal combustion engine (ICE) has been used in the commercial production of motor vehicles

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future of UX research

The Future of UX Research: Uncovering Users’ True Emotions with Mixed Methodologies

The Martec Group August 19, 2021

Explore what methodologies work well together to uncover users’ hidden emotions to strengthen UX testing Emotion research can help brands find ways to create deeper emotional connections with prospects and deliver purposeful, enhanced experiences to current customers. It also is ideally suited for supporting the user experience (UX) design process. The future of UX research

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innovation research and strategy 4

Product Concept Development and Testing: How to Design an Innovative Solution

The Martec Group July 27, 2021

Grounding product development in foresight, empathy, and the customer experience will highlight product needs that should be addressed to become truly disruptive Product concept development provides benchmark data for the evaluation and prioritization of new product development and decision-making. A primary goal for product concept development and testing is to rate, rank, and prioritize customers’

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How to Create Buyer Personas

How to Create & Use Marketing & Buyer Personas

Megan Bauer July 13, 2021

Drive real results with target consumers by developing personas Personas are an excellent tool to help narrow in on target audiences and create a successful marketing campaign. Buyer personas – sometimes called marketing personas or customer personas – are detailed, fictional depictions of target consumers. Persona development often follows market segmentation (the process of dividing

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How Generation Z Characteristics Will Impact Business

How Generation Z Characteristics Will Impact Business

Sarah Peyok May 18, 2021

IIEX Forward highlights leading traits of this maturing generation Generation Z characteristics include being true digital natives, more racially and ethnically diverse than any previous generation, and open to understanding different cultures, people, and ideas. Gen Z also has an estimated purchasing power of $44 billion annually—already. During the recent, virtual IIEX Forward consumer insights

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market research buyer satisfaction

Market Research Buyer Satisfaction Amid COVID-19

Megan Bauer April 27, 2021

Shining a spotlight on GRIT Report buyer satisfaction findings Earlier this year GreenBook Research released its Industry Trends Report on Insights Practice, which highlights trends impacting the insights and analytics industry. The report is based on findings from 1,071 market research buyer and supplier interviews. One topic of discussion in the report was market research

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