The Martec Group is proud to be featured as one of “8 Top CX/UX Research Companies” by Quirk’s Media in the September/October special issue on customer experience (CX) and user experience (UX).
The customer experience research objective was to take Martec’s 5-D insights approach to study client experiences, understand the true voice of customer, and engineer the customer journey to maximize engagement and customer satisfaction.
A comprehensive look at four methodologies we use to not only understand the existing customer experience, but to optimize that experience for how an audience wishes to experience an interaction with a brand.
By Emily Bielak Customer experience (CX) has been described as everything from “the new marketing” to “the lifeline” of a brand’s product or service, as the concept continues to evolve and be more closely scrutinized. The CX Professionals Association (CXPA) defines CX as, “the perception that customers have of an organization—one that is formed based
Learn how to determine what’s truly important to customers. By Ken Donaven As in virtually any industry these days, employee migration and job turnover are bringing some fresh faces to the realm of Customer Insights. This talent turnover serves as a good reminder to revisit and reinforce some of the basic “blocking and tackling” that
By Barbara Clark I referenced in a prior article encapsulating my broad takeaways from the The Market Research Event 2022 (TMRE) how impressed I was with the event’s keynote address by Stan Sthanunathan, who served as Executive Vice President of Consumer & Market Insights with Unilever. I felt the content was worthy of a separate
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