Back in Focus
Ken Donaven
October 21, 2024
Modern technology has conspired with tried-and-true best practices to make “focus groups” more powerful and more effective than ever.
Category: Methodologies
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“Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing” — A New eBook from The Martec Group
The Martec Group
October 1, 2024
Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology, how Triangulation works, and the benefits realized through this robust approach to market sizing.
Updated eBook: Pricing to Win: Position with Precision, Compete with Confidence
Ken Donaven
September 27, 2024
To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies.
Opportunity Assessment: E-Waste
John Lorinskas
September 18, 2024
When thorough opportunity assessment research is conducted in e-waste, what’s revealed is more complicated than what the top-line U.N. numbers suggest.
How to Use Customer Segmentation to Answer the Difficult Questions Driving Consumer Behavior
Emily Bielak
August 13, 2024
Customer segmentation is much more than merely “categorizing” customers along traditional baseline filters: demographics, geographics, psychographics, and prior purchase history. While those data points are useful as far as they go, they simply don’t go deep enough.
Martec’s Emily Bielak Interviewed on Customer Segmentation
The Martec Group
August 13, 2024
Director Emily Bielak was invited to the Bullhorns and Bullseyes Podcast to discuss the topic of customer segmentation and why it’s more than sorting by demographics or even psychographics.