Category: Methodologies

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Predictive Path to Purchase part 1

How to Apply ‘Predictive Path to Purchase’ to Better Understand Customer Behavior

By Chelsea May The notion of a “customer journey” has long been studied and valued by researchers, marketers, and brands. How a given customer arrived at one’s proverbial doorstep provides valuable intelligence as to how that company might attract more, similar customers. Insights gleaned from understanding that journey can be applied to inform advertising budgets,

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Competitive Price Benchmarking stone stacking art

Competitive Price Benchmarking: Advantage in Price-Sensitive Times

This is Part Three of a three-part series on pricing strategies to help companies navigate the uncertain future that inflation and ongoing supply chain issues are creating. For Part One on Price-Value Mapping, click here and for Part Two on Benefit-Value Analysis, click here. To read all three installments in full detail, complete with graphics, illustrations,

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Benefit-Value Analysis: A Tool to Increase Market Share

Benefit-Value Analysis: A Tool to Increase Market Share

This is Part Two of a three-part series on pricing strategies to help companies navigate the uncertain future that inflation and ongoing supply chain issues are creating. For Part One on Price-Value Mapping, click here. To read all three installments in full detail, complete with graphics, illustrations, and applicable case studies, download the full eBook

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Confidence in Pricing Strategies

Confidence in Pricing Strategies in Times of Volatility

A conflation of current events has created both upward and downward pressure on consumer prices—persistent rising inflation posing a risk to demand, combined with disruptions in the supply chain raising production costs at the same time. Simultaneously, many companies are seeing shrinking profit margins meeting potentially slowing demand. The reflexive course of action during inflationary

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UX CX experience is the common denominator

UX, CX, HX, EX: Experience is the common denominator

Voice of the customer (VoC) is a research method that’s used to collect customer feedback. User experience (UX) and customer experience (CX) are elements of VoC that indicate ease of use, uncover new areas of potential, and can help to mend fractures in difficult-to-understand interfaces. Studying what your customers actually value and catering to their

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conjoint analysis methods

Exploring Conjoint Analysis Methods

Conjoint analysis is a powerful tool and can be used to quantify a number of metrics, including product/feature value; trade-offs customers are willing to make; and, in some cases, price elasticity for a product, feature or brand. Adaptive choice-based conjoint

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