Category: B2B

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best competitive intelligence activating CI

How Activating Competitive Intelligence Drives Bottom-line Results

The Martec Group May 26, 2021

Frequent competitive intelligence studies lead to a deeper understanding of a company’s competitive position in the market Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development. A major hurdle in

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franchisor advantages and disadvantages franchisee open sign

Franchisor Advantages and Disadvantages: What’s New

Chuck Bean January 14, 2021

Franchising is a cost-effective way for small businesses to grow faster with less risk associated with expansion. Franchisors provide the core business model and franchisees execute the plan. And as every franchisor knows, the franchisee-franchisor relationship is unique. The widespread challenges during 2020 caused stress to some franchise relationships. Franchisor advantages and disadvantages changed during

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Customer Experience CX in a Business to Business B2B world the Martec Group

CX in a B2B World

Ken Donaven and Chelsea May August 15, 2019

By Ken Donaven and Chelsea May Consumer-facing brands are very familiar with measuring customer satisfaction and understanding the impact of customer experience on their brands…providing a unique, pleasant and memorable purchase and use experience often is key differentiator for these suppliers. Unfortunately, the business-to-business world (B2B), has a much more complex buying process, which often

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