Category: Automotive & Transportation

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Consumer Car Buying Emotional Journey emotions automotive image representation

The Consumer Car-Buying Journey Is Emotional

According to the Pew Research Center, 88% of American households have a car. At about 128 million households in the U.S., that means that there are over 112 million privately owned cars in garages, driveways, or parked on the street right now (not to mention the Jay Lenos of the world who own almost 200 cars).

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Automotive Fuel Cell

The Future of Automotive Fuel Cell Technology

Gasoline-powered automobiles won’t be vanishing from roads anytime soon, certainly not within the next decade. But when it comes to a car’s carbon footprint, combustion engines have already been surpassed by Battery Electric Vehicles (BEVs) and Fuel Cell Vehicles (FCVs). These two vehicle types produce zero tailpipe emissions, discharging only water vapor and warm air.

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Why the Car of the Future Will Need a Better Data Plan to Succeed

Similar to what’s happening in the appliance industry, the Internet of Things is poised to take a foothold in automotive and is already having a significant impact on manufacturing and design. There are more major changes happening to the interior of automobiles—more so than the exterior—especially with Human Machine Interface (HMI) or User Interface (UI)

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electric car, EVs, charging station

What’s Holding Back the Dream of the American Electric Car?

Electrification in the automotive industry is no longer a trend on the cusp; it is now a reality. But just how big is the market? Electric vehicles are moving beyond their nascent period with respect to technology, but they are still far behind in terms of production scale—especially in North America. China has, by far,

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fuel saving technology

Beyond EVs: A Broader Look at Fuel-saving Innovations

Although the future of government mandated fuel efficiency standards may be in doubt, fuel-saving technology is here to stay. Consumers are increasingly conscious of both the environmental impact of and the cost of fuel for their daily driving. Further, fuel-saving innovations are not just design decisions to make the vehicle more fuel-efficient, but actual technological

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