Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
How to Gain Market, Competitor and Customer Intelligence When Bringing the Supply Chain Closer to Home By Rick Claar, President, The Martec Group Who says you can’t go home again? Reversing a trend that dates back to the 1960s, suddenly a global pandemic, supply chain disruptions, unrest in Ukraine, and proliferating cyber crime have many
The Martec Group is extremely proud to have the opportunity to give back to the community by offering pro bono market research services to a not-for-profit food bank as part of BluWave’s inaugural “Impact Program.”
The Martec Group is proud to be featured as one of “8 Top CX/UX Research Companies” by Quirk’s Media in the September/October special issue on customer experience (CX) and user experience (UX).
As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future.
Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.
The customer experience research objective was to take Martec’s 5-D insights approach to study client experiences, understand the true voice of customer, and engineer the customer journey to maximize engagement and customer satisfaction.
A comprehensive look at four methodologies we use to not only understand the existing customer experience, but to optimize that experience for how an audience wishes to experience an interaction with a brand.
One area of the marketing research discipline that cannot be emphasized enough is a certain power perhaps upstream of provocation, and that’s the power of emotions. We have studied the role emotions play in purchases of all kinds of purchases and strategic decisions — B2B and B2C alike — and the research shows that emotions are powerful drivers of action.
Data quality control and data integrity practices are critical to ensure that a survey sample truly represents an accurate reflection of the opinions and perceptions of the proper respondent population. Here are “Three Ways to Avoid the Dreaded “Garbage Out” Result”…
By Allie Holmes and John Lorinskas “How AI Will Reinvent the Market Research Industry” “Advances in AI are changing the way brands gather and activate consumer insights.” “How Artificial Intelligence Is Democratizing Market Research” It seems everywhere you look these days, experts are weighing in on the impact artificial intelligence will have on industries far
By Emily Bielak Customer experience (CX) has been described as everything from “the new marketing” to “the lifeline” of a brand’s product or service, as the concept continues to evolve and be more closely scrutinized. The CX Professionals Association (CXPA) defines CX as, “the perception that customers have of an organization—one that is formed based
By Allie Holmes I recently attended the Quirk’s Chicago Event 2023, one of the premier industry conferences for marketing research and insights professionals, and one recurring theme in particular struck a chord for me. While the event was full of interesting and educational sessions, as is typical, the discussions around the importance and emergence of
Learn how to determine what’s truly important to customers. By Ken Donaven As in virtually any industry these days, employee migration and job turnover are bringing some fresh faces to the realm of Customer Insights. This talent turnover serves as a good reminder to revisit and reinforce some of the basic “blocking and tackling” that
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