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Here's What We Think, What We're Working On, And Where Our Company Is Making Moves

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Focus Groups in Product Concept Evaluation
Methodologies

Focus Groups in Product Concept Evaluation

How do you best obtain feedback from key users and decision makers that provide independent insights and constructive suggestions? Focus groups work to show what exactly these individuals are thinking. When your company is considering launching a new product, what critical information is needed? Focus group discussions can be a great way to start product

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temperature-controlled packaging trends cold chain logistics
Automotive & Transportation

6 Key Trends in Temperature-Controlled Packaging

Temperature-controlled packaging is a booming business with a market size forecasted to reach more than $8 billion in the next five years. Increasing climate concerns, supply chain pressure, and new technologies mean that many suppliers will have to quickly update their packaging structures. To make the right choices for your company, you need to know

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construction industry trends 2022
Building & Construction

4 Key Construction Industry Trends for 2022

During the last year, labor shortages, skyrocketing prices from lumber to steel, and Covid restrictions dramatically impacted construction industry trends. Owners and developers delayed or canceled projects while existing work faced challenges from supply chain disruptions, inflation, and more stringent regulation. These obstacles highlighted the industry’s need to fully harness technology and consider sustainability strategies

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why is ESG due diligence important
Private Equity

Why ESG Due Diligence Is Important

Global ESG assets are on track to hit $53 trillion by 2025 — a third of global assets under management, according to a Bloomberg report. Environmental, Social, and Governance (ESG) factors are now key components of the process for investment decision-making and portfolio management. Sustainable and socially responsible investing is growing significantly. However, at times

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sustainable cold chain development and reefer trailers
Automotive & Transportation

Sustainable Cold Chain Development

By Richard Claar, Martec partner, and Douglas Iredale, Phase Change Solutions senior director As demand surges for refrigerated goods, food and pharmaceutical cold chains are being further developed to meet customer needs and promote sustainability. See how. The importance of cold chains within distribution The supply chain is what enables modern, effective, and efficient distribution

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brand loyalty and CX
Customer Experience

Building Brand Loyalty Through CX

Brand loyalty is driven by customers’ positive feelings toward a brand, their dedication to purchasing the brand’s products or services repeatedly, and their promotion of the brand, whether online or in-person. Customer experience (CX) focuses on the relationship between a business and its customers. So, it logically follows that a business which invests in enhancing

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Top Trends in Business Strategy
B2B

7 Top Trends in Business Strategy

What is your 2022 business strategy? Much like 2020, this year has been a wild ride. We have seen Covid variants, a blazing-hot labor market, huge consumer demand, and supply chain delays and shortages. The end of the year signals budget time and the season to reassess upcoming trends, develop new goals, and find the

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carbon insetting transportation and logistics
Automotive & Transportation

Carbon Insetting: Decreasing Supply Chain Emissions

Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for making their practices more sustainable? New research around carbon insetting suggests that achieving a “net zero” carbon footprint will require a unified front from all entities in a supply chain.

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carbon neutral packaging
B2B

Carbon Neutral Packaging: Producer & Consumer Insights

What does it mean for a product to be carbon neutral? As the world shifts toward more sustainable practices, consumer insights can help promote adoption and feasibility. Within manufacturing, companies are realizing the positive optics of a low-carbon footprint and the consequences of high-volume carbon emissions. To help create a more sustainable product, carbon neutral

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New Mobility Workforce Automotive Design Software
Automotive & Transportation

New Mobility Workforce: Converging Automotive Engineering, Chemical Engineering & UX

Mobility has transformed into a user-centric concept – recognizing that transportation products and services must be responsive to the needs, habits, and preferences of consumers. As the automotive industry continues to rapidly evolve, so too must the new mobility workforce. The internal combustion engine (ICE) has been used in the commercial production of motor vehicles

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analyzing emotions - customer behavior
Emotion Intelligence

Emotions Are Complex, Analyzing Them Doesn’t Have to Be

Customers have distinct feelings about products, services, and brands. How can their emotions be captured and analyzed easily? The process of analyzing emotions can be tricky, but it doesn’t need to be…let’s dive in. Research shows that being competitive on rational factors, while essential, will only achieve parity. Most leading products or services end up

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true voice of customer research presentation
Emotion Intelligence

Understanding True Voice of Customer Research

Data is everywhere these days. If you are in any form of marketing, advertising, market research, or related field, you’re likely overwhelmed with just how much data is available at your fingertips at any given time.  Website visits. Social media likes, follows, and shares. Conversion clicks on call-to-action buttons. All of these activities are expressing

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