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­Understanding Customer Purchase Drivers
Automotive & Transportation

Understanding Customer Purchase Drivers

Learn how to determine what’s truly important to customers. By Ken Donaven As in virtually any industry these days, employee migration and job turnover are bringing some fresh faces to the realm of Customer Insights. This talent turnover serves as a good reminder to revisit and reinforce some of the basic “blocking and tackling” that

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Discover how applying Emotion Intelligence can help you understand your brand’s Emotional Value through the power of market research.
Emotion Intelligence

How to Understand Your Brand’s “Emotional Value”

By Chuck Bean Do you know your brand’s “emotional value?” It’s understandable if the answer is no. Most brands don’t. Yet while understandable, it’s no longer a safe position to make assumptions about your brand’s emotional value, especially as it relates to your competition’s.  Even teams who can articulate language that can be descriptive of

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Predictive Path to Purchase studies and methodologies for customer purchase decisions
Methodologies

Predicting the Path Most Taken

By Chelsea May Companies that embark on Predictive Path to Purchase studies often report some combination of increased confidence in their existing marketing strategies coupled with valuable, previously unconsidered insights that become extremely beneficial competitive advantages. For an in-depth explanation of why Predictive Path to Purchase studies are so important in the modern media landscape,

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Predictive Path to Purchase part 1
Methodologies

How to Apply ‘Predictive Path to Purchase’ to Better Understand Customer Behavior

By Chelsea May The notion of a “customer journey” has long been studied and valued by researchers, marketers, and brands. How a given customer arrived at one’s proverbial doorstep provides valuable intelligence as to how that company might attract more, similar customers. Insights gleaned from understanding that journey can be applied to inform advertising budgets,

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emotion intelligence customer journey dry cleaning business
Emotion Intelligence

How Emotion Intelligence Can Enhance the Customer Journey and Drive Business

By Emily Bielak Purchases are emotional events. Even those purchases one might describe as “mundane,” “everyday” or “commodity” are in some part driven by emotions. How do we know? For one, purchases are made by human beings, and we humans are very emotional beings. Secondly, we can track, document and study the emotions that a

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major TMRE keynote takeaways from Stan Sthanunathan
Customer Experience

Keynote Takeaways from a “Chief Provocateur” at TMRE

By Barbara Clark I referenced in a prior article encapsulating my broad takeaways from the The Market Research Event 2022 (TMRE) how impressed I was with the event’s keynote address by Stan Sthanunathan, who served as Executive Vice President of Consumer & Market Insights with Unilever. I felt the content was worthy of a separate

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pyramids insightful CX takeaways from TMRE
Customer Experience

Three Insightful CX Takeaways from TMRE

By Barbara Clark Perhaps the market research industry’s marquee event of the year, The Market Research Event (TMRE), in 2022 did not disappoint in its promise to “advance the insights practice and drive bottom-line impact with insights.” The event featured six compelling content “streams.” The stream that I gravitated toward, given Martec’s considerable experience in

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sound waves and the global acoustic insulation market
Automotive & Transportation

Global Acoustic Insulation Market Growth

By Rick Claar, President Originally posted on oceanexchange.org I recently attended the annual Ocean Exchange event and came away with quite a few “a-ha” moments. What I was struck by in particular was that, going in, I expected to learn about all sorts of innovations and advancements in technology and methodologies to protect and preserve our oceans.

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Customer Experience Management: Five Takeaways from CXM 360
Customer Experience

Customer Experience Management: Five Takeaways from CXM 360

By Emily Bielak I recently attended the CXM 360 Conference, a Customer Experience Management symposium presented by Michigan State University billed as “a content-rich event that covers the entire discipline of Customer Experience Management.” I’m happy to report that the conference did well to live up to that billing and I came away with a

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Competitive Price Benchmarking stone stacking art
Methodologies

Competitive Price Benchmarking: Advantage in Price-Sensitive Times

This is Part Three of a three-part series on pricing strategies to help companies navigate the uncertain future that inflation and ongoing supply chain issues are creating. For Part One on Price-Value Mapping, click here and for Part Two on Benefit-Value Analysis, click here. To read all three installments in full detail, complete with graphics, illustrations,

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Benefit-Value Analysis: A Tool to Increase Market Share
Methodologies

Benefit-Value Analysis: A Tool to Increase Market Share

This is Part Two of a three-part series on pricing strategies to help companies navigate the uncertain future that inflation and ongoing supply chain issues are creating. For Part One on Price-Value Mapping, click here. To read all three installments in full detail, complete with graphics, illustrations, and applicable case studies, download the full eBook

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