Martec Insights

Here's What We Think, What We're Working On, And Where Our Company Is Making Moves

Martec insights
Subscribe To Our Newsletter
Get The Latest Insights

All Posts


Should the Music Industry Invest in Virtual Reality?

With more than 40% of Americans wanting to view music videos and live performances via virtual reality devices, what are the obstacles to making this reality? If you’re a frequent concert goer like me, then you’ve probably been shoved around in the audience or had a limited view of your favorite artist, as every fan

Read More »
Couple with a financial advisor

Why the Best Market Research RFPs Allow Wiggle Room

By Sandy Monahan, Martec Partner Growing up my dad was very fond of saying, “Well, it appears you’re smarter than you look,” upon completion of an assigned chore well done, an ‘A’ on a school project or any number of trivial to significant accomplishments. In my world of B2B market research, this canned saying from

Read More »
Scroll to Top
Scroll to Top