Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
Emotion research is becoming more popular, but there are many arguments about the “best” or “most accurate” way to complete it. There are those who go the neuroscience route, using electroencephalography (EEG), eye tracking, and other physiological measurements to capture how subjects are feeling. Then there are those who don’t go deep enough and simply
Anxiety and excitement have a lot in common. They produce similar symptoms: your heart beats faster, your breathing speeds up, etc. According to Psychology Today, “there is very little physiological difference between fear and excitement.” There are plenty of self-help articles based upon the idea that through cognitive reappraisal, you can turn your anxiety into
Breaking through the myths surrounding emotion research There is a common belief among the market research community that emotion research must be costly, time-consuming, and difficult to complete. The mistaken assumption is that to get at customer emotions, researchers need to be in a lab setting with high-tech machines and neuroscientists who specialize in human
When it comes to market research, options will never be lacking. Every day, it seems there is a new technique for gaining an understanding of your customers – each more complex and bizarre than the last. Emotion research, however, may just claim the title for most fragmented: nearly every market research company approaches the study
How to begin your emotion market research It’s important to understand the value in emotion market research, but what if you already see the value in it but don’t know how to do it? If you haven’t focused on emotion research in the past, the thought of an unfamiliar area of research may seem daunting.
Although the future of government mandated fuel efficiency standards may be in doubt, fuel-saving technology is here to stay. Consumers are increasingly conscious of both the environmental impact of and the cost of fuel for their daily driving. Further, fuel-saving innovations are not just design decisions to make the vehicle more fuel-efficient, but actual technological
Emotion research is a growing trend in the market research industry – a simple Google search for the term reveals thousands of hits, all extolling the virtues of emotion analysis, so it can be overwhelming trying to decide which direction to take your market research and who to entrust with the process. Although there are
“Blockchain technology represents the second generation of the internet.” – Alex Tapscott While it seems everyone and their neighbor is now talking about blockchain and cryptocurrency, the underpinning technology or algorithm has been around for years. And, the truth is that very few people have a working understanding of the concept, let alone the implications
A common concern with market research is the belief that too many of the findings focus on the past and “growth forecasts” often are based on gut feeling, not data. It’s common for researchers to describe “where the hockey puck has been,” but as one of our clients routinely says, “I know where the puck has
“The customer is always right.” This mantra has been repeated so often as to become nearly cliché. So why do we hear it so often? Because the success of a company is largely defined by the happiness of its customers. Understanding a company’s performance across various metrics is important, but at the end of the
Update: We are continuing to evolve our understanding of Artificial Intelligence and its impact on the Market Research industry. For an updated perspective on AI in market research, check out our latest blog: Augmented Intelligence. According to Zeta Smart Marketing Platform, “artificial intelligence enables you to become a more human business.” While this statement is
Data collection, on any level, has become a fairly easy task to do. With so many resources available on the Internet, do one simple Google search and you can get answers to your questions in two seconds. However, easy data does not necessarily mean meaningful data. To create actionable insights, you have to assign meaning
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