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Customer Satisfaction Rating vs. Martec Emotion Score
Emotion Intelligence

How to Enhance the Value of Customer Satisfaction Ratings Using Martec Emotion Score

For far too many years the market research industry has avoided open-ended questioning. There’s been a far greater reliance on the quantitative rather than the qualitative. An industry standard survey question like “how likely are you to recommend?” will measure customer experience or customer engagement and reveal whether somebody will recommend a brand or product,

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Healthcare - personalization and techniques - doctor patient consultation personalized
Customer Experience

Why You Should Be Using Healthcare Personas

By Barb Lhota, Martec Consultant Recently, I stayed at a boutique hotel on vacation in Vietnam, and each time I returned, the desk staff greeted me by name and asked specifically about the outings they had scheduled for me each day. Every month I receive a recommendation from Netflix for new shows or movies that

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Automotive Fuel Cell
Automotive & Transportation

The Future of Automotive Fuel Cell Technology

Gasoline-powered automobiles won’t be vanishing from roads anytime soon, certainly not within the next decade. But when it comes to a car’s carbon footprint, combustion engines have already been surpassed by Battery Electric Vehicles (BEVs) and Fuel Cell Vehicles (FCVs). These two vehicle types produce zero tailpipe emissions, discharging only water vapor and warm air.

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reducing food waste
Food & Beverage

Reducing Food Waste (part 1)

By Ken Donaven, Martec Director Although I love the outdoors and I want our natural resources to be clean, no one is ever going to confuse me with a tree-hugging environmentalist. I’m a proud supporter of the logging industry…as long as it isn’t harvesting old growth forests. Trees are like any other crop, they just

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building and construction future of job sites
Building & Construction

The Future of Job Sites in the Construction Industry

The building construction industry is at a tipping point and the job site is one proving ground for the future of the industry. The job site is a complex environment with many different constituents and agendas—owners, developers, architects, general contractors, and subcontractors—and all are working to organize an efficiently run and cost-effective project. However, according

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Automotive & Transportation

Why the Car of the Future Will Need a Better Data Plan to Succeed

Similar to what’s happening in the appliance industry, the Internet of Things is poised to take a foothold in automotive and is already having a significant impact on manufacturing and design. There are more major changes happening to the interior of automobiles—more so than the exterior—especially with Human Machine Interface (HMI) or User Interface (UI)

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voice of customer healthcare blog post image
Healthcare

How Understanding the Voice of the Customer in Healthcare Is More Important Than Ever Before

Recent market research in the healthcare industry reinforces the significant challenges facing an industry that is not necessarily known for rapid change. The Challenges As medical institutions continue to consolidate there are fewer customers that are larger and more “corporate” in nature. The path to purchase is more difficult to ascertain and may increasingly involve

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natural antimicrobials
Food & Beverage

From Chemical to Clean: New Antimicrobial Options

Clean Label. Natural. Non-GMO. The list of consumer food ‘requirements’ goes on and on. Everyone in the food and beverage industry is familiar with these topics, and Martec has researched and written about them extensively. But how do products we buy at the grocery store get the ability to write ‘natural’ or ‘clean’ on their

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GMO consumer education
Food & Beverage

Who Should Be Responsible for GMO Consumer Education?

The food and beverage industry is in the midst of perhaps its most revolutionary changes ever. Consumer education has increased dramatically, resulting in the need for greater transparency, fresher products and cleaner labels from food and beverage manufacturers. The impact of these changes has been felt across the value chain – from ingredient suppliers through

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private equity bar graph
Private Equity

The Biggest Problems Facing Private Equity Today

When readying to make their next big investment, all private equity firms face the same set of challenges. Here’s Martec’s Rick Claar on what those challenges are, and how they can be overcome with deep market research. Allison Reck: What do you see as some of the most pressing issues that private equity is dealing

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Food and Beverage blockchain technology
Food & Beverage

Changing the Food and Beverage Traceability Landscape

By Ken Donaven, Martec Director I’m a foodie…in both my personal and professional lives. I love everything about food – shopping for it, preparing it and especially eating it – plus, the food and beverage industry is a growing focus within the market research I conduct on a daily basis. With that said, blockchain is

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electric car, EVs, charging station
Automotive & Transportation

What’s Holding Back the Dream of the American Electric Car?

Electrification in the automotive industry is no longer a trend on the cusp; it is now a reality. But just how big is the market? Electric vehicles are moving beyond their nascent period with respect to technology, but they are still far behind in terms of production scale—especially in North America. China has, by far,

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