Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
A brief primer for Adaptive Choice-Based Conjoint Throughout the history of commerce – essentially since the invention of the wheel – product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?” Manufacturers know all too well that the right features, or combination of features, can make the difference between
NEW YORK—The International Copper Association, Ltd. (ICA), the leading authority on the fundamentals of copper demand, issued preliminary findings from a study by The Martec Group today demonstrating the overall impact of substitution in the automotive wire harness industry. The study shows that nearly 95 percent of the automotive wire harness will remain copper in
With more than 40% of Americans wanting to view music videos and live performances via virtual reality devices, what are the obstacles to making this reality? If you’re a frequent concert goer like me, then you’ve probably been shoved around in the audience or had a limited view of your favorite artist, as every fan
By Sandy Monahan, Martec Partner Growing up my dad was very fond of saying, “Well, it appears you’re smarter than you look,” upon completion of an assigned chore well done, an ‘A’ on a school project or any number of trivial to significant accomplishments. In my world of B2B market research, this canned saying from
If you know me, you know I’m not a fancy person at all. I drive a midsize car that’s a few model years old; I’m currently not wearing a single piece of clothing that costs more than $40; and I regularly eat leftovers for dinner. However, there’s one area where I won’t hesitate to buy
