Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
When a client asks for help, it is the market researcher’s job to determine how to conduct research that will reach a solution for the client’s needs. While qualitative and quantitative research typically complement each other, it is becoming increasingly important to put precedence in one method over the other, and The Martec Group believes
The apocalypse, it seems, is in vogue these days, at least as far as employee hiring is concerned. Uncertainty on the direction of the country in general, and immigration in particular, has caused consternation in Human Resources departments around the country. Immigration in the science and technical field has traditionally padded shortages of skilled employees
What makes a football fan? We all likely have our own image of one, but recent research by Martec shows what marketers should know about gender and football.
In the last two decades, we have learned more about how the brain thinks and how consumers make decisions than in the previous century Emotions, when captured and analyzed, offer a much wider and deeper platform for insights into customers—their behaviors and their contexts. Emotional intelligence is one of the fastest growing fields in market
By Rick Claar, Martec Partner Over the past 30+ years consulting in the specialty chemicals space, I have seen about five different waves of acquisition/divestiture activity within the chemical sector. About every five to seven years, companies are either trying to get bigger and consolidate or spin-off/divest to get smaller and nimbler. We’re currently in
As researchers, we often hear clients expressing how they should be winning, but aren’t for some reason. “On paper we have the better product, but we’re not gaining any share” “Our new ads continue to test well, but we’re not seeing any growth” “Our recent new product launch just didn’t get the results we expected”
Have a survey to write? Learn how to write market research questions. These tips provide some basic guidelines that will help ensure the success of your next research project. Ask One Question at a Time A common faux pas in the medical field is asking: “Do you smoke, drink or use drugs?” Your respondent might
Overseas aircraft manufacturers and MROs face hurdles entering the Chinese market China is currently the second largest domestic aviation market in the world, in addition to being the fastest growing market with a year over year 9.5% passenger traffic growth rate. China is expected to take over the number one spot in the near future
A brief primer for Adaptive Choice-Based Conjoint Throughout the history of commerce – essentially since the invention of the wheel – product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?” Manufacturers know all too well that the right features, or combination of features, can make the difference between
NEW YORK—The International Copper Association, Ltd. (ICA), the leading authority on the fundamentals of copper demand, issued preliminary findings from a study by The Martec Group today demonstrating the overall impact of substitution in the automotive wire harness industry. The study shows that nearly 95 percent of the automotive wire harness will remain copper in
With more than 40% of Americans wanting to view music videos and live performances via virtual reality devices, what are the obstacles to making this reality? If you’re a frequent concert goer like me, then you’ve probably been shoved around in the audience or had a limited view of your favorite artist, as every fan
By Sandy Monahan, Martec Partner Growing up my dad was very fond of saying, “Well, it appears you’re smarter than you look,” upon completion of an assigned chore well done, an ‘A’ on a school project or any number of trivial to significant accomplishments. In my world of B2B market research, this canned saying from
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