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Automotive & Transportation

Automotive Wire Harness Study Offers New Information on Material Substitution

NEW YORK—The International Copper Association, Ltd. (ICA), the leading authority on the fundamentals of copper demand, issued preliminary findings from a study by The Martec Group today demonstrating the overall impact of substitution in the automotive wire harness industry. The study shows that nearly 95 percent of the automotive wire harness will remain copper in

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News

Should the Music Industry Invest in Virtual Reality?

With more than 40% of Americans wanting to view music videos and live performances via virtual reality devices, what are the obstacles to making this reality? If you’re a frequent concert goer like me, then you’ve probably been shoved around in the audience or had a limited view of your favorite artist, as every fan

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Couple with a financial advisor
Methodologies

Why the Best Market Research RFPs Allow Wiggle Room

By Sandy Monahan, Martec Partner Growing up my dad was very fond of saying, “Well, it appears you’re smarter than you look,” upon completion of an assigned chore well done, an ‘A’ on a school project or any number of trivial to significant accomplishments. In my world of B2B market research, this canned saying from

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