Martec Insights

By Ken Donaven, Martec Director Although I love the outdoors and I want our natural resources to be clean, no one is ever going to confuse me with a tree-hugging environmentalist. I’m a proud supporter of the logging industry…as long as it isn’t harvesting old growth forests. Trees are like any other crop, they just

Clean Label. Natural. Non-GMO. The list of consumer food ‘requirements’ goes on and on. Everyone in the food and beverage industry is familiar with these topics, and Martec has researched and written about them extensively. But how do products we buy at the grocery store get the ability to write ‘natural’ or ‘clean’ on their

The food and beverage industry is in the midst of perhaps its most revolutionary changes ever. Consumer education has increased dramatically, resulting in the need for greater transparency, fresher products and cleaner labels from food and beverage manufacturers. The impact of these changes has been felt across the value chain – from ingredient suppliers through

By Ken Donaven, Martec Director I’m a foodie…in both my personal and professional lives. I love everything about food – shopping for it, preparing it and especially eating it – plus, the food and beverage industry is a growing focus within the market research I conduct on a daily basis. With that said, blockchain is