The Martec Group Hires Beth Heiss as Business Development Executive


After 16 years in higher education, Heiss returns to business development role.

Royal Oak, Mich., December 18, 2023 — The Martec Group, a market research and consulting firm, has announced the addition of Beth Heiss as a new business development executive. After a 16-year tenure serving in higher education, Heiss returns to her career roots in business development, having served in several marketing and sales roles at Valassis (now Vericast) from 1998 to 2007. During her tenure at Valassis, Heiss worked with several large clients such as Pizza Hut, Maytag, Verizon, AARP, Edible Arrangements and Unilever.

Heiss most recently served as Department Chair of Management & Marketing and Assistant Professor Of Management & Marketing with Concordia University in Ann Arbor, Mich.

No stranger to understanding human behaviors and how they impact markets, during her time at Concordia, Heiss earned the iMotions Boot Camp and Certification, a five-day certification program in human behavior research. 

“We are so happy to welcome Beth’s experience and talents to The Martec Group,” said Rick Claar, president of The Martec Group. “Beth is an amazing collaborator, team player, and excellent communicator with a remarkable passion for creating relationships and applying optimal research methods to client business challenges. Having taught marketing research and consumer insights techniques for many years as a professor at Concordia University and Adrian College, Beth has a demonstrated acumen for providing actionable research results and conclusions for brands, with a special interest in emotion research.”

Heiss said, “Having enjoyed a rewarding career in the classroom for more than a decade and a half, I am excited to return to my business development roots. My passion for teaching is matched only by my passion for learning. I look forward to working with the seasoned professionals at Martec who share that passion for learning, teaching, exploring and growing.” 

About The Martec Group
The Martec Group is a global market research and consulting firm with nearly 40 years of experience. Our approach to market research ensures that our clients receive a deeper understanding of product and service offerings, customer needs, the competitive landscape, and market dynamics. We’ve completed thousands of projects in B2B, B2B2C, and B2C markets throughout our tenure, and we leverage our industry knowledge and contacts to assess opportunities in a wide range of industries and markets. We work with our clients to customize each engagement to achieve their specific objectives and we take a consultative approach to each client relationship. Learn more at

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