Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
In 2020, the U.S. GDP from construction is projected to be 690.12 Billion USD. The global construction industry currently represents about 13% of global GDP with a likely increase to 15% in 2020. And yet, up until recently, the construction industry has not fully embraced technology. Historically, it has been one of the least digitized
New study finds 60% technology and 40% human expertise is the ideal balance for supply chains Martec conducted a study on the Transportation & Logistics industry that was recently published by Coyote Logistics. This article originally appeared on the Coyote Logistics Press page. As technology continues to transform the workforce and logistics professionals navigate a rapidly
How do you feel about your car brand? Loyal, irritated, safe, frustrated? Have you ever given it a second thought? And how do those feelings/emotions about the brand impact your decision making when you’re picking out a new car? Of course, certain brands evoke different emotions in their customers – but how actively, and how
Do you know how your fans feel about your team? The game? The experience? Consider this: when you ask sports fans why they feel a certain way, each answer is unique. Some will talk about the feeling of being at a game, surrounded by thousands of fellow fans who are all supporting the same team.
We interviewed Martec’s resident Private Equity expert, Rick Claar, after his recent meetings with several of our leading PE clients in Cleveland to find out what he had to say about trends in the industry. Read on for his take on fundless sponsors, the rise of business development positions, and a new approach to due
By Ken Donaven and Chelsea May Consumer-facing brands are very familiar with measuring customer satisfaction and understanding the impact of customer experience on their brands…providing a unique, pleasant and memorable purchase and use experience often is key differentiator for these suppliers. Unfortunately, the business-to-business world (B2B), has a much more complex buying process, which often
By Ken Donaven, Martec Director Although it may be cliché to start with a statement like “throughout the history of commerce,” in this case such a grandiose, all-encompassing statement may be justified. Essentially since the invention of the wheel, product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?”
The concept of “artificial intelligence” seems to be everywhere. The market research industry is no different. Every day, it seems like we inch closer to the dystopia that The Twilight Zone warned us about decades ago: The rise of the machines! But the robots aren’t orchestrating an uprising the way sci-fi envisioned. It’s just that
By Ken Donaven, Martec Director I’ve written in the past about how shocked I was to discover the amount of food waste that happens in our country (and around the world). Upon learning about the issue, I went on to research and examine various solutions to the problem that the food industry is considering and
By Sandy Monahan, Martec Partner “The only constant in life is change.” While the origin of this oft-repeated quote dates back to the ancient Greek philosopher Heraclitus, it’s never been more apt than it is today. And, perhaps, it’s never been more applicable to business today as it is to life in the general sense.
By Chelsea May, Martec Project Manager After investigating food fraud in the honey market, the second episode of Rotten dives into food allergies. Food allergies are not a new thing, but we are now seeing an increase in cases like never before, especially in children. Around 8% of children in the US have a food
Learn how one healthcare system leveraged emotion-based qualitative research to ensure employee engagement and inform brand repositioning As researchers, we’re always cognizant of the old adage, what gets measured gets done, even as it pertains to things that some may consider difficult to quantify, such as emotions. Knowing that data informs decisions, we’re big believers
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