Martec Insights

Here's What We Think, What We're Working On, And Where Our Company Is Making Moves

Martec insights
Subscribe To Our Newsletter
Get The Latest Insights

All Posts

healthcare bulletin board research computer data doctor
Healthcare

Why Bulletin Board Research Is Ideal for the Healthcare Sector

Developing patient segmentation and personas is paramount to customizing healthcare product messaging. There is nothing more personal than one’s health and there is a significant emotional response and attachment related to a customer’s healthcare product choices. The Martec Group recently conducted a study with a hospital system to understand how consumers choose their healthcare and

Read More »
Martec Emotion Score bridging the gap between words and numbers
Emotion Intelligence

The Martec Emotion Score: Quantifying Your Customers’ Emotions

The “trend” of understanding consumer emotions has been on an upswing for the past several years. Organizations all over the world have realized that emotions are the critical factors driving customer loyalty – understanding how your customers feel when they interact with your brand is the key to improving the customer journey. However, many companies

Read More »
healthcare - Susan G Komen foundation market research study doctor hallway hospital
Healthcare

Shedding Light On Women’s Healthcare Costs

The passing of the Affordable Care Act in 2010 made prevention more affordable and accessible by requiring health plans to cover preventative services and eliminating cost sharing for those services. The impact was greatest among patients with lower income who had high cost-barriers to screening prior to the ACA. A recent study even found that

Read More »
Peak-End Theory customer experience customer journey mountain peak visual
Emotion Intelligence

Understanding Peak-End Theory: How You Can Increase Brand Loyalty

Picture this: you went on a five day Caribbean cruise vacation with your friends over winter break. There were plenty of activities to do on the boat, food to eat, shows to attend and islands to explore. You fondly recall the initial rush of excitement you felt the moment you stepped on the boat. The

Read More »
food and beverages new label laws transparency nutrition label
Food & Beverage

2020 Vision: Promoting Food & Beverage Transparency with New Nutrition Label Laws

Consumers now, more than ever, are increasingly educated about the products they buy. Technology and connectivity have enabled consumers to research everything from sofas to sodas before making the final decision to purchase. Companies have started to respond to customers’ need for information by supplying them with detailed product descriptions and more transparency behind their

Read More »
reducing food waste
Food & Beverage

Reducing Food Waste (part 2)

By Ken Donaven, Martec Director This is part 2 of a 3-part blog series on food waste. To read the first part, click here. Americans waste more food than any other country in the world. This is unconscionable in a country that still struggles with food insecurity. Two questions are paramount in my mind: how

Read More »
Customer Satisfaction Rating vs. Martec Emotion Score
Emotion Intelligence

How to Enhance the Value of Customer Satisfaction Ratings Using Martec Emotion Score

For far too many years the market research industry has avoided open-ended questioning. There’s been a far greater reliance on the quantitative rather than the qualitative. An industry standard survey question like “how likely are you to recommend?” will measure customer experience or customer engagement and reveal whether somebody will recommend a brand or product,

Read More »
Healthcare - personalization and techniques - doctor patient consultation personalized
Customer Experience

Why You Should Be Using Healthcare Personas

By Barb Lhota, Martec Consultant Recently, I stayed at a boutique hotel on vacation in Vietnam, and each time I returned, the desk staff greeted me by name and asked specifically about the outings they had scheduled for me each day. Every month I receive a recommendation from Netflix for new shows or movies that

Read More »
Automotive Fuel Cell
Automotive & Transportation

The Future of Automotive Fuel Cell Technology

Gasoline-powered automobiles won’t be vanishing from roads anytime soon, certainly not within the next decade. But when it comes to a car’s carbon footprint, combustion engines have already been surpassed by Battery Electric Vehicles (BEVs) and Fuel Cell Vehicles (FCVs). These two vehicle types produce zero tailpipe emissions, discharging only water vapor and warm air.

Read More »
reducing food waste
Food & Beverage

Reducing Food Waste (part 1)

By Ken Donaven, Martec Director Although I love the outdoors and I want our natural resources to be clean, no one is ever going to confuse me with a tree-hugging environmentalist. I’m a proud supporter of the logging industry…as long as it isn’t harvesting old growth forests. Trees are like any other crop, they just

Read More »
building and construction future of job sites
Building & Construction

The Future of Job Sites in the Construction Industry

The building construction industry is at a tipping point and the job site is one proving ground for the future of the industry. The job site is a complex environment with many different constituents and agendas—owners, developers, architects, general contractors, and subcontractors—and all are working to organize an efficiently run and cost-effective project. However, according

Read More »
Scroll to Top
Scroll to Top