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building and construction technology adoption drones project management
Building & Construction

Technology in the Building and Construction Industry

In 2020, the U.S. GDP from construction is projected to be 690.12 Billion USD. The global construction industry currently represents about 13% of global GDP with a likely increase to 15% in 2020. And yet, up until recently, the construction industry has not fully embraced technology. Historically, it has been one of the least digitized

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Study on transportation logistics industry human technology balance
Automotive & Transportation

Repost: Martec Partners with Coyote Logistics to Conduct Transportation & Logistics Study

New study finds 60% technology and 40% human expertise is the ideal balance for supply chains Martec conducted a study on the Transportation & Logistics industry that was recently published by Coyote Logistics. This article originally appeared on the Coyote Logistics Press page. As technology continues to transform the workforce and logistics professionals navigate a rapidly

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Automotive & Transportation

A Different Kind of Connected Car

How do you feel about your car brand? Loyal, irritated, safe, frustrated? Have you ever given it a second thought? And how do those feelings/emotions about the brand impact your decision making when you’re picking out a new car? Of course, certain brands evoke different emotions in their customers – but how actively, and how

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why are sports fans so passionate
Emotion Intelligence

The Nuances of Fan Emotion and Engagement

Do you know how your fans feel about your team? The game? The experience? Consider this: when you ask sports fans why they feel a certain way, each answer is unique. Some will talk about the feeling of being at a game, surrounded by thousands of fellow fans who are all supporting the same team.

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private equity trends from cleveland
Private Equity

Private Equity Trends

We interviewed Martec’s resident Private Equity expert, Rick Claar, after his recent meetings with several of our leading PE clients in Cleveland to find out what he had to say about trends in the industry. Read on for his take on fundless sponsors, the rise of business development positions, and a new approach to due

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Customer Experience CX in a Business to Business B2B world the Martec Group
B2B

CX in a B2B World

By Ken Donaven and Chelsea May Consumer-facing brands are very familiar with measuring customer satisfaction and understanding the impact of customer experience on their brands…providing a unique, pleasant and memorable purchase and use experience often is key differentiator for these suppliers. Unfortunately, the business-to-business world (B2B), has a much more complex buying process, which often

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Adaptive Choice-Based Conjoint
Methodologies

A Brief Primer for Adaptive Choice-Based Conjoint

By Ken Donaven, Martec Director Although it may be cliché to start with a statement like “throughout the history of commerce,” in this case such a grandiose, all-encompassing statement may be justified. Essentially since the invention of the wheel, product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?”

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How Market Researchers Can Maximize Artificial Intelligence
Customer Experience

Augmented Intelligence: How Market Researchers Can Maximize the Power of AI

The concept of “artificial intelligence” seems to be everywhere. The market research industry is no different. Every day, it seems like we inch closer to the dystopia that The Twilight Zone warned us about decades ago: The rise of the machines! But the robots aren’t orchestrating an uprising the way sci-fi envisioned. It’s just that

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food and beverage - food waste - consumers recycling composting food waste
Food & Beverage

How Consumers Can Help Address the US Food Waste Problem

By Ken Donaven, Martec Director I’ve written in the past about how shocked I was to discover the amount of food waste that happens in our country (and around the world). Upon learning about the issue, I went on to research and examine various solutions to the problem that the food industry is considering and

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food and beverage industry peanut farmer allergies
Food & Beverage

Rejecting What We Eat: A Look Into Food Allergies

By Chelsea May, Martec Project Manager After investigating food fraud in the honey market, the second episode of Rotten dives into food allergies. Food allergies are not a new thing, but we are now seeing an increase in cases like never before, especially in children. Around 8% of children in the US have a food

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Emotion-Based Qualitative Research in Healthcare
Emotion Intelligence

Dissecting the Science Behind Gut Feelings

Learn how one healthcare system leveraged emotion-based qualitative research to ensure employee engagement and inform brand repositioning As researchers, we’re always cognizant of the old adage, what gets measured gets done, even as it pertains to things that some may consider difficult to quantify, such as emotions. Knowing that data informs decisions, we’re big believers

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