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automotive aftermarket report covid cover image
Automotive & Transportation

Nationwide Study Highlights Post-Pandemic Insights for the Automotive Aftermarket

Findings provide future vehicle miles traveled data, an in-depth look at consumer expectations and market segmentation analysis DETROIT — While automotive aftermarket companies, suppliers, distributors and industry professionals all try to discern their path forward in a quickly evolving landscape, a newly released study shows U.S. adults plan to drive more overall post-pandemic. “Post-pandemic” for this

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storytelling techniques in market research
Methodologies

Storytelling: A Powerful Tool in Market Research

Explore how to apply storytelling techniques in market research In the world of market research, storytelling techniques can be incredibly valuable tools to bring powerful insights to the surface and present findings to clients in a digestible, memorable way. At the Quirk’s Virtual Global Event, speaker Nancy Cox from Research Story Consulting presented her take

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construction technology trends
Building & Construction

3 Top Construction Technology Trends for 2021 and Beyond

Contractors and building professionals who plan to build their share in the market should embrace these construction industry innovations The construction industry faced challenges during 2020 – project delays, labor shortages, operational restrictions, and disrupted supply chains. Dodge Data & Analytics reports commercial construction fell by 16% in 2020 and residential construction also had double-digit

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market research agility
Methodologies

Market Research Agility: How to Balance Speed and Depth

Key takeaways from the Quirk’s Virtual Global Event The Quirk’s Virtual Global Event curated a valuable collection of sessions with leaders in the insights field. Several industry trends, including the future of marketing research, were covered. The trend of market research agility continues to blossom as our world becomes more connected through technology. Market research

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glass industry news and trends Building and Construction
Building & Construction

Glass and Glazing: What’s Leading Glass Industry News

We’re providing a recap of the National Glass Association’s most recent NGA Glass Conference. Sessions provided deep dives into current updates to energy and safety codes and legislation. With updates typically made every three years, it’s critical to learn about incremental changes each cycle. Here is what’s leading glass industry news and trends right now: Bird-Friendly Glazing

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the future of telehealth after covid-19
Healthcare

The Future of Telehealth After COVID

Healthcare providers experienced drastic changes in 2020. Financial plans were demolished. Patients avoided face-to-face routine visits and elective (and even necessary) surgical procedures. Healthcare professionals quickly scrambled to provide virtual ways to connect so they could simultaneously minimize risks to patients and employees and stay afloat. The future of telehealth advanced by a decade in

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franchisor advantages and disadvantages franchisee open sign
B2B

Franchisor Advantages and Disadvantages: What’s New

Franchising is a cost-effective way for small businesses to grow faster with less risk associated with expansion. Franchisors provide the core business model and franchisees execute the plan. And as every franchisor knows, the franchisee-franchisor relationship is unique. The widespread challenges during 2020 caused stress to some franchise relationships. Franchisor advantages and disadvantages changed during

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Consumer emotions affecting healthcare system use amid COVID-19
Customer Experience

How To Reengage Healthcare Consumers After COVID-19

While healthcare providers, telehealth companies, and insurers all try to discern their path forward in a post-pandemic landscape, our newly released study shows significant levels of consumer insecurity. Concerns have been identified for both in-person and remote care. Findings also draw a roadmap for healthcare providers looking to regain consumer trust and optimize capacity levels.

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2020 in review Martec research
News

Finding the Good: 2020 in Review

It is an understatement that 2020 has been a worrisome year. When looking at 2020 in review, many of us have felt uncertain about our health and work since the COVID-19 crisis first began. In March, when stay-at-home orders were issued, we braced ourselves as if we were heading down a roller coaster ride. Like

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hydrogen fuel cell powertrain cost
Automotive & Transportation

The Future of Hydrogen Fuel Cells: Europe Invests In H2

Recent global events have overturned the way we live, manufacture, and consume in an extraordinary way. One of the least expected and most spectacular of these changes on an industrial level concerns the future of hydrogen fuel cells. Within the automotive sector, attitudes towards hydrogen fuel cell powertrains have shifted. Interest in fuel cell technology

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FCEV fuel cell bus Japan H2 Mobility
Automotive & Transportation

What’s Propelling Fuel Cell Electric Vehicles: Global Market Research Insights

Fuel cell electric vehicles (FCEVs) or fuel cell vehicles (FCVs) are electric vehicles that use a fuel cell to power the drive system. A major benefit of fuel cell vehicle technology is no tailpipe emissions. By combining hydrogen and oxygen, a fuel cell generates electricity through an electrochemical reaction, not combustion. These vehicles only emit

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trucking industry outlook 2021
Automotive & Transportation

Trucking Industry Outlook 2021: Bumps in the Rearview, Curves Ahead

Logistics providers who use automation technology are predicted to survive, and thrive It has been a frenetic and bumpy period for the trucking industry. The Trump administration’s pro-business strategies offered carriers a boost in 2018. The road ahead looked wide open, and carriers and shippers felt more optimistic. Unfortunately, optimism gave way to uncertainty. Just

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