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best competitive intelligence activating CI
B2B

How Activating Competitive Intelligence Drives Bottom-line Results

Frequent competitive intelligence studies lead to a deeper understanding of a company’s competitive position in the market Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development. A major hurdle in

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The Martec Group May 26, 2021
How Generation Z Characteristics Will Impact Business
Customer Experience

How Generation Z Characteristics Will Impact Business

IIEX Forward highlights leading traits of this maturing generation Generation Z characteristics include being true digital natives, more racially and ethnically diverse than any previous generation, and open to understanding different cultures, people, and ideas. Gen Z also has an estimated purchasing power of $44 billion annually—already. During the recent, virtual IIEX Forward consumer insights

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Sarah Peyok May 18, 2021
All-Electric Building Trends
Building & Construction

Builders Warming Up To All-Electric Building Trends

Policy leaders and building professionals are working to reduce fossil fuel pollution with new energy and building codes and practices Despite commercial building sector slowdowns due to COVID, states have pressed forward with new construction programs for climate protection. California is leading the way. New York, Washington, Massachusetts, Maine, and Colorado are following with new

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Barb Lhota May 12, 2021
snacking trends
Food & Beverage

Snacking Trends 2021: Functional Nutrition Takes the Cake

4 trends set to impact the snack food industry During the recent International Peanut Forum, top snacking trends in 2021 were highlighted. As indicated by conference insights along with what’s being reported globally, what we see is a future where functional nutrition takes the cake. The Trends Plant-based Functional Nutrition With a heightened understanding of nutrition,

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The Martec Group May 4, 2021
market research buyer satisfaction
Customer Experience

Market Research Buyer Satisfaction Amid COVID-19

Shining a spotlight on GRIT Report buyer satisfaction findings Earlier this year GreenBook Research released its Industry Trends Report on Insights Practice, which highlights trends impacting the insights and analytics industry. The report is based on findings from 1,071 market research buyer and supplier interviews. One topic of discussion in the report was market research

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Megan Bauer April 27, 2021
future of market research
News

The Future of Market Research

Takeaways from NewMR The Festival of NewMR Americas webinar provided interesting insights into the world of market research, exploring current opportunities and challenges for insights teams as well as the future of market research in 2021 and beyond. Ray Poynter, founder and chair of NewMR, started the session with a brief history of market research,

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Megan Bauer April 21, 2021
insights industry trends
Methodologies

A Look at 2021 Insights Industry Trends

Breaking down GRIT Report findings to uncover what trends are here to stay As we pass the one-year mark of the COVID-19 pandemic in the United States, its impact is visible in every aspect of our lives, from the way we shop to the way we go to school. Similarly, buyers and suppliers of market

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The Martec Group April 13, 2021
How Do You Determine Market Size
Methodologies

How Do You Determine Market Size?

Our market size analysis eBook shows how to effectively determine your market size Market size analysis evaluates market volume, market share, and market potential along with the number of potential buyers in a market segment. To determine market size, a fully triangulated research approach will produce premium market insights. In our latest eBook, we outline

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The Martec Group April 6, 2021
automotive aftermarket report covid cover image
Automotive & Transportation

Nationwide Study Highlights Post-Pandemic Insights for the Automotive Aftermarket

Findings provide future vehicle miles traveled data, an in-depth look at consumer expectations and market segmentation analysis DETROIT — While automotive aftermarket companies, suppliers, distributors and industry professionals all try to discern their path forward in a quickly evolving landscape, a newly released study shows U.S. adults plan to drive more overall post-pandemic. “Post-pandemic” for this

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The Martec Group March 11, 2021
storytelling techniques in market research
Methodologies

Storytelling: A Powerful Tool in Market Research

Explore how to apply storytelling techniques in market research In the world of market research, storytelling techniques can be incredibly valuable tools to bring powerful insights to the surface and present findings to clients in a digestible, memorable way. At the Quirk’s Virtual Global Event, speaker Nancy Cox from Research Story Consulting presented her take

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Megan Bauer March 10, 2021
construction technology trends
Building & Construction

3 Top Construction Technology Trends for 2021 and Beyond

Contractors and building professionals who plan to build their share in the market should embrace these construction industry innovations The construction industry faced challenges during 2020 – project delays, labor shortages, operational restrictions, and disrupted supply chains. Dodge Data & Analytics reports commercial construction fell by 16% in 2020 and residential construction also had double-digit

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Barb Lhota March 3, 2021
market research agility
Methodologies

Market Research Agility: How to Balance Speed and Depth

Key takeaways from the Quirk’s Virtual Global Event The Quirk’s Virtual Global Event curated a valuable collection of sessions with leaders in the insights field. Several industry trends, including the future of marketing research, were covered. The trend of market research agility continues to blossom as our world becomes more connected through technology. Market research

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Sarah Peyok February 26, 2021

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