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sustainable cold chain development and reefer trailers
Automotive & Transportation

Sustainable Cold Chain Development

By Richard Claar, Martec partner, and Douglas Iredale, Phase Change Solutions senior director As demand surges for refrigerated goods, food and pharmaceutical cold chains are being further developed to meet customer needs and promote sustainability. See how. The importance of cold chains within distribution The supply chain is what enables modern, effective, and efficient distribution

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Richard Claar and Douglas Iredale January 25, 2022
brand loyalty and CX
Customer Experience

Building Brand Loyalty Through CX

Brand loyalty is driven by customers’ positive feelings toward a brand, their dedication to purchasing the brand’s products or services repeatedly, and their promotion of the brand, whether online or in-person. Customer experience (CX) focuses on the relationship between a business and its customers. So, it logically follows that a business which invests in enhancing

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Chuck Bean January 18, 2022
Top Trends in Business Strategy
B2B

7 Top Trends in Business Strategy

What is your 2022 business strategy? Much like 2020, this year has been a wild ride. We have seen Covid variants, a blazing-hot labor market, huge consumer demand, and supply chain delays and shortages. The end of the year signals budget time and the season to reassess upcoming trends, develop new goals, and find the

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Barb Lhota December 15, 2021
carbon insetting transportation and logistics
Automotive & Transportation

Carbon Insetting: Decreasing Supply Chain Emissions

Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for making their practices more sustainable? New research around carbon insetting suggests that achieving a “net zero” carbon footprint will require a unified front from all entities in a supply chain.

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Richard Claar December 7, 2021
carbon neutral packaging
B2B

Carbon Neutral Packaging: Producer & Consumer Insights

What does it mean for a product to be carbon neutral? As the world shifts toward more sustainable practices, consumer insights can help promote adoption and feasibility. Within manufacturing, companies are realizing the positive optics of a low-carbon footprint and the consequences of high-volume carbon emissions. To help create a more sustainable product, carbon neutral

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Richard Claar November 30, 2021
New Mobility Workforce Automotive Design Software
Automotive & Transportation

New Mobility Workforce: Converging Automotive Engineering, Chemical Engineering & UX

Mobility has transformed into a user-centric concept – recognizing that transportation products and services must be responsive to the needs, habits, and preferences of consumers. As the automotive industry continues to rapidly evolve, so too must the new mobility workforce. The internal combustion engine (ICE) has been used in the commercial production of motor vehicles

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The Martec Group November 16, 2021
analyzing emotions - customer behavior
Emotion Intelligence

Emotions Are Complex, Analyzing Them Doesn’t Have to Be

Customers have distinct feelings about products, services, and brands. How can their emotions be captured and analyzed easily? The process of analyzing emotions can be tricky, but it doesn’t need to be…let’s dive in. Research shows that being competitive on rational factors, while essential, will only achieve parity. Most leading products or services end up

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Chuck Bean November 3, 2021
true voice of customer research presentation
Emotion Intelligence

Understanding True Voice of Customer Research

Data is everywhere these days. If you are in any form of marketing, advertising, market research, or related field, you’re likely overwhelmed with just how much data is available at your fingertips at any given time.  Website visits. Social media likes, follows, and shares. Conversion clicks on call-to-action buttons. All of these activities are expressing

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Chuck Bean October 27, 2021
IPC Principal designation
News

Martec Group employee earns professional research designation

Insights Professional Certification demonstrates the mastery of, and dedication to, the practice of market research DETROIT—In a fast-evolving, competitive marketplace, the Insights Professional Certification (IPC) is a valued mark of distinction. It is a third-party confirmation of the mastery of, and dedication to, the research practice. IPC demonstrates an awareness of the highest ethics and standards

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The Martec Group October 19, 2021
private label growth
Food & Beverage

What Is Driving the Growth of Private Label Brands?

Changes in consumer attitudes within the food and beverage market have reignited the power struggle between private-label products and their branded counterparts Private-Label Positioning in the Food and Beverage Market As the world begins to recover from the COVID-19 pandemic, it is evident that trends in the market are still evolving, especially as they react

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The Martec Group October 5, 2021
consumer trends in healthcare - consumer decision making in healthcare
Healthcare

Consumer Trends in Healthcare: What’s Being Adopted

Discover leading consumer trends in healthcare and key areas that will transform the industry The COVID-19 pandemic pushed many clinics and healthcare providers to quickly adopt new practices for serving patients. Without adequate time to help their patients adjust to these new practices, many providers encountered varying levels of patient insecurity, as people grappled with

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The Martec Group September 28, 2021
cognitive bias in market research
Methodologies

Here’s Why You’re Wrong: A Look at Cognitive Bias in Market Research

When combatting cognitive bias in market research, it is beneficial to look at tools within intelligence analysis, particularly the Analysis of Competing Hypotheses Analysis has a fundamental problem, and that problem is us. Humans aren’t naturally good at it. Cognitive biases are a natural part of our thinking, and no one can avoid them. Humans

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The Martec Group September 16, 2021

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