Martec Insights

Identify disruptive forces and social shifts most likely to impact an organization and turn those threats into opportunities What are industry disruptors? They are all concepts that started as ideas that challenged traditional business models, solved problems differently, reduced costs, or introduced an innovative approach – all while winning customers. In the first article of a six-part

Frequent competitive intelligence studies lead to a deeper understanding of a company’s competitive position in the market Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development. A major hurdle in