Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
Data is everywhere these days. If you are in any form of marketing, advertising, market research, or related field, you’re likely overwhelmed with just how much data is available at your fingertips at any given time. Website visits. Social media likes, follows, and shares. Conversion clicks on call-to-action buttons. All of these activities are expressing
Insights Professional Certification demonstrates the mastery of, and dedication to, the practice of market research DETROIT—In a fast-evolving, competitive marketplace, the Insights Professional Certification (IPC) is a valued mark of distinction. It is a third-party confirmation of the mastery of, and dedication to, the research practice. IPC demonstrates an awareness of the highest ethics and standards
Changes in consumer attitudes within the food and beverage market have reignited the power struggle between private-label products and their branded counterparts Private-Label Positioning in the Food and Beverage Market As the world begins to recover from the COVID-19 pandemic, it is evident that trends in the market are still evolving, especially as they react
Discover leading consumer trends in healthcare and key areas that will transform the industry The COVID-19 pandemic pushed many clinics and healthcare providers to quickly adopt new practices for serving patients. Without adequate time to help their patients adjust to these new practices, many providers encountered varying levels of patient insecurity, as people grappled with
When combatting cognitive bias in market research, it is beneficial to look at tools within intelligence analysis, particularly the Analysis of Competing Hypotheses Analysis has a fundamental problem, and that problem is us. Humans aren’t naturally good at it. Cognitive biases are a natural part of our thinking, and no one can avoid them. Humans
eBook release marks conclusion of co-authored Innovation Research and Strategy blog series DETROIT—The Innovation Research and Strategy toolkit is designed to help mid-size organizations transcend disruption, inspire growth, and ascertain new spaces where the organization or brand can lead in the next 3+ years. The toolkit has been developed by The Martec Group, a global
Innovations like drones, virtual reality, and worker wearables can provide critical safety solutions Fatality statistics are driving the adoption of construction safety technology. The most recent construction data from the Occupational Safety and Health Administration (OSHA) and Bureau of Labor is unsettling. Construction worksite fatalities have risen over the last two years, reaching a 12-year
Explore what methodologies work well together to uncover users’ hidden emotions to strengthen UX testing Emotion research can help brands find ways to create deeper emotional connections with prospects and deliver purposeful, enhanced experiences to current customers. It also is ideally suited for supporting the user experience (UX) design process. The future of UX research
Determine where you are on the distinctiveness spectrum and build a brand that becomes a market leader In addition to driving growth through innovative product concepts, continue to move your brand forward with a well-defined brand positioning strategy. Brand positioning is the process of differentiating your business from others in the market in a way that
Grounding product development in foresight, empathy, and the customer experience will highlight product needs that should be addressed to become truly disruptive Product concept development provides benchmark data for the evaluation and prioritization of new product development and decision-making. A primary goal for product concept development and testing is to rate, rank, and prioritize customers’
Drive real results with target consumers by developing personas Personas are an excellent tool to help narrow in on target audiences and create a successful marketing campaign. Buyer personas – sometimes called marketing personas or customer personas – are detailed, fictional depictions of target consumers. Persona development often follows market segmentation (the process of dividing
Discover how to size emerging markets and determine the “size of the prize” through research Building market maps takes time and diligence. Building future market maps consumes even more resources – but the outcome enables an organization to “size the prize” and determine the return on investment (ROI). Market maps (or market analyses) that define and size
Contact Us
"*" indicates required fields
