Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
By Sandy Monahan, Martec Partner “The only constant in life is change.” While the origin of this oft-repeated quote dates back to the ancient Greek philosopher Heraclitus, it’s never been more apt than it is today. And, perhaps, it’s never been more applicable to business today as it is to life in the general sense.
By Chelsea May, Martec Project Manager After investigating food fraud in the honey market, the second episode of Rotten dives into food allergies. Food allergies are not a new thing, but we are now seeing an increase in cases like never before, especially in children. Around 8% of children in the US have a food
Learn how one healthcare system leveraged emotion-based qualitative research to ensure employee engagement and inform brand repositioning As researchers, we’re always cognizant of the old adage, what gets measured gets done, even as it pertains to things that some may consider difficult to quantify, such as emotions. Knowing that data informs decisions, we’re big believers
According to the Pew Research Center, 88% of American households have a car. At about 128 million households in the U.S., that means that there are over 112 million privately owned cars in garages, driveways, or parked on the street right now (not to mention the Jay Lenos of the world who own almost 200 cars).
How America’s dining habits are reshaping the food and beverage industry Near the beginning of the 20th century, approximately 95% of our meals were prepared and eaten at home, while just 5% of meals were prepared somewhere other than our own kitchens. Today, the data tell quite a different story: We actually spend more of
How do emotions affect purchasing decisions? Understanding customer emotions can drive purchasing decisions and increase sales and loyalty. Recent research reveals new information about the wide range of emotions the human brain (or heart, if you will) is capable of processing and expressing. (And if you’ve ever seen the animated Disney movie Inside Out, you’ve
By Chelsea May, Martec Project Manager Almost every weekend I find myself, as many others do, scrolling through Netflix looking for something to watch. This past weekend I stumbled upon a made-for-Netflix docuseries: Rotten. Professionally and personally I have a love for all things food related, so I was already hooked. Little did I know
Developing patient segmentation and personas is paramount to customizing healthcare product messaging. There is nothing more personal than one’s health and there is a significant emotional response and attachment related to a customer’s healthcare product choices. The Martec Group recently conducted a study with a hospital system to understand how consumers choose their healthcare and
The “trend” of understanding consumer emotions has been on an upswing for the past several years. Organizations all over the world have realized that emotions are the critical factors driving customer loyalty – understanding how your customers feel when they interact with your brand is the key to improving the customer journey. However, many companies
The passing of the Affordable Care Act in 2010 made prevention more affordable and accessible by requiring health plans to cover preventative services and eliminating cost sharing for those services. The impact was greatest among patients with lower income who had high cost-barriers to screening prior to the ACA. A recent study even found that
Can you think of many things that evoke more emotion than food? The smell of pot roast around the holidays The taste of buttery popcorn at the movie theater The sip of a cold beer at a ball game It all comes back to that gut feeling you get when you think of your favorite
Picture this: you went on a five day Caribbean cruise vacation with your friends over winter break. There were plenty of activities to do on the boat, food to eat, shows to attend and islands to explore. You fondly recall the initial rush of excitement you felt the moment you stepped on the boat. The
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