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COVID-19 employee employer relations Martec study
Emotion Intelligence

Amid Pandemic, New & Unique Employee Segments Emerge in Response to Remote Working Conditions

Owing to the COVID-19 pandemic, employees across all industries are working remotely now more than ever. Remote work is leading to different and unusual behaviors and emotions on a day-to-day basis. To better understand the emotions employees are feeling, not only about working from home, but also about how their companies are handling the current

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The Martec Group May 13, 2020
employee emotion during COVID-19
Emotion Intelligence

How’s Everybody Doing?

Okay, we know you’re sick of hearing about COVID-19 – but keep reading. This is ultimately about how employees and HR departments treat and foster their employees during a crisis. You’ll learn how The Martec Group, using our patented Emotion Intelligence, can help you unearth your employees’ potential and assure you retain talent, even in

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Barb Lhota May 5, 2020
Market Sizing during COVID-19
Methodologies

Market Sizing Amid COVID-19

Uncertainty breeds questions, conflict, and hesitation… and we are living through extremely uncertain times. The economic fallout from the COVID-19 pandemic is far-reaching and impacting virtually every industry in the U.S. and around the world. So, while market sizing during COVID-19 may seem unfitting, it is crucial to surviving the current crisis. As we collectively work

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Ken Donaven April 15, 2020
automated vehicle safety
Automotive & Transportation

Automated Vehicle Safety: How DOT Policies Are Helping

The United States Department of Transportation (DOT) is working to keep pace with evolving transportation technology. Automated vehicle safety is becoming increasingly critical. Putting policies into motion that will help to ensure safe design, development, and testing of automated vehicles is crucial, too. Automated vehicles raise more possibilities and questions than almost any other innovation

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Jason Alessi February 13, 2020
building and construction technology adoption drones project management
Building & Construction

Technology in the Building and Construction Industry

In 2020, the U.S. GDP from construction is projected to be 690.12 Billion USD. The global construction industry currently represents about 13% of global GDP with a likely increase to 15% in 2020. And yet, up until recently, the construction industry has not fully embraced technology. Historically, it has been one of the least digitized

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Barb Lhota February 6, 2020
Study on transportation logistics industry human technology balance
Automotive & Transportation

Repost: Martec Partners with Coyote Logistics to Conduct Transportation & Logistics Study

New study finds 60% technology and 40% human expertise is the ideal balance for supply chains Martec conducted a study on the Transportation & Logistics industry that was recently published by Coyote Logistics. This article originally appeared on the Coyote Logistics Press page. As technology continues to transform the workforce and logistics professionals navigate a rapidly

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Jim Durkin January 23, 2020
Automotive & Transportation

A Different Kind of Connected Car

How do you feel about your car brand? Loyal, irritated, safe, frustrated? Have you ever given it a second thought? And how do those feelings/emotions about the brand impact your decision making when you’re picking out a new car? Of course, certain brands evoke different emotions in their customers – but how actively, and how

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Emily Bielak January 7, 2020
why are sports fans so passionate
Emotion Intelligence

The Nuances of Fan Emotion and Engagement

Do you know how your fans feel about your team? The game? The experience? Consider this: when you ask sports fans why they feel a certain way, each answer is unique. Some will talk about the feeling of being at a game, surrounded by thousands of fellow fans who are all supporting the same team.

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The Martec Group October 17, 2019
private equity trends from cleveland
Private Equity

Private Equity Trends

We interviewed Martec’s resident Private Equity expert, Rick Claar, after his recent meetings with several of our leading PE clients in Cleveland to find out what he had to say about trends in the industry. Read on for his take on fundless sponsors, the rise of business development positions, and a new approach to due

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The Martec Group September 5, 2019
Customer Experience CX in a Business to Business B2B world the Martec Group
B2B

CX in a B2B World

By Ken Donaven and Chelsea May Consumer-facing brands are very familiar with measuring customer satisfaction and understanding the impact of customer experience on their brands…providing a unique, pleasant and memorable purchase and use experience often is key differentiator for these suppliers. Unfortunately, the business-to-business world (B2B), has a much more complex buying process, which often

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Ken Donaven and Chelsea May August 15, 2019
Adaptive Choice-Based Conjoint
Methodologies

A Brief Primer for Adaptive Choice-Based Conjoint

By Ken Donaven, Martec Director Although it may be cliché to start with a statement like “throughout the history of commerce,” in this case such a grandiose, all-encompassing statement may be justified. Essentially since the invention of the wheel, product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?”

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Ken Donaven August 13, 2019
How Market Researchers Can Maximize Artificial Intelligence
Customer Experience

Augmented Intelligence: How Market Researchers Can Maximize the Power of AI

The concept of “artificial intelligence” seems to be everywhere. The market research industry is no different. Every day, it seems like we inch closer to the dystopia that The Twilight Zone warned us about decades ago: The rise of the machines! But the robots aren’t orchestrating an uprising the way sci-fi envisioned. It’s just that

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The Martec Group August 6, 2019

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