Category: Methodologies

By Chelsea May Companies that embark on Predictive Path to Purchase studies often report some combination of increased confidence in their existing marketing strategies coupled with valuable, previously unconsidered insights that become extremely beneficial competitive advantages. For an in-depth explanation of why Predictive Path to Purchase studies are so important in the modern media landscape,

By Chelsea May The notion of a “customer journey” has long been studied and valued by researchers, marketers, and brands. How a given customer arrived at one’s proverbial doorstep provides valuable intelligence as to how that company might attract more, similar customers. Insights gleaned from understanding that journey can be applied to inform advertising budgets,

This is Part Three of a three-part series on pricing strategies to help companies navigate the uncertain future that inflation and ongoing supply chain issues are creating. For Part One on Price-Value Mapping, click here and for Part Two on Benefit-Value Analysis, click here. To read all three installments in full detail, complete with graphics, illustrations,

This is Part Two of a three-part series on pricing strategies to help companies navigate the uncertain future that inflation and ongoing supply chain issues are creating. For Part One on Price-Value Mapping, click here. To read all three installments in full detail, complete with graphics, illustrations, and applicable case studies, download the full eBook

A conflation of current events has created both upward and downward pressure on consumer prices—persistent rising inflation posing a risk to demand, combined with disruptions in the supply chain raising production costs at the same time. Simultaneously, many companies are seeing shrinking profit margins meeting potentially slowing demand. The reflexive course of action during inflationary