Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.
The Gabor Granger pricing method was developed by André Gabor and Clive Granger and is designed to determine the relationship between price and demand for a product or service. This methodology provides insights into both the price elasticity of a product and customers’ willingness to pay at various price points. This methodology helps clients determine
As brands strive to understand what drives consumer actions, emotions, and motivations, effective audience segmentation is key to creating tailored strategies that resonate. Exploring different ways to segment audiences and how it allows brands to gain richer insights into the forces shaping consumer or customer decisions.
Modern technology has conspired with tried-and-true best practices to make “focus groups” more powerful and more effective than ever.
To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies.
When thorough opportunity assessment research is conducted in e-waste, what’s revealed is more complicated than what the top-line U.N. numbers suggest.
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